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4 Payment Methods To Consider For Your Online Store

4 Payment Methods To Consider For Your Online Store

It’s always a good idea to give people options. In e-Commerce, especially in Nigeria, it’s very important to have multiple payment options for your online business. In this post, we will be sharing with you 4 standard payment methods that you can use for your e-commerce website.

1. Bank Transfer

This is the most popular payment option in Nigeria.

This payment option allows your customers to pay directly into your bank account after placing their orders.

This payment method is especially useful for customers that aren’t comfortable paying with their cards.

Bank transfer has also been made easy by banks – customers can easily transfer the money via USSD code or internet banking.

2. Online (Card) Payment

Businesses love this option!

Instead of having to follow-up on customers that chose the ‘Bank transfer’ option, here, customers just complete the entire transaction online.

Of course, for this to work, you must have at least one online payment gateway integrated on your website. There’s nothing wrong with having more than one.

3. E-wallet

This one isn’t so popular, but is very useful for both customers and business owners.

An e-wallet enables customers have some funds stored in their ‘account’ on your website. Whenever they place an order, the cost is then simply deducted from their ‘wallet’.

This option is convenient for customers that make a lot of repeat purchases in that they don’t have to make payments each time.

For businesses, this is particularly useful for handling returns; instead of sending the money back, you can simply credit the customer’s wallet, so they can use in when next they order.

4. Cash on Delivery

Businesses do not like this option, but customers do!

Cash on Delivery, as the name implies, means your customer will pay in cash (or with POS) when their orders have been delivered to them.

They won’t be required to make payment on your website but in person.

A lot of people aren’t comfortable shopping online because of internet frauds and scammers, so “cash on delivery” payment option is safer and secure as they get to see the products they ordered for before making payments.

The drawback for businesses, however, is that even customers that aren’t ready to purchase use this option, causing waste of time (and money) for the business owner.

In conclusion…

We’ve shared the 4 standard payment methods you can consider for your online store.

You can use one or more of these payment methods. We recommend you have at least two options. Simply determine the payment methods your customers prefer, and what works best for you as a business.

Are you interested in discussing how we can help you with e-commerce development or Digital Marketing? Contact Us today.

Do you have questions or comments concerning Sales or Digital Marketing? Feel free to leave a reply below.

5 Delivery Options To Consider For Your Online Store

5 Delivery Options To Consider For Your Online Store

So, your customers visit your online store, browse through your products, add desired products to the cart, and are ready to checkout and make payment using any of the available payment options.

One of the major turn-offs at this point is the delivery option on your online store. This can make your customers abandon their carts if their desired delivery option(s) is/are not available, too expensive or not hassle-free.

It is important to provide your customers with affordable delivery options as you don’t want them to abandon their shopping cart. Hence, we thought to share 5 delivery options to consider for your online store.

1. Pickup From Your Store

With an option to pick ordered products up from your store, your customers no longer have to wait for the orders to arrive in a few days to start using it.  They can pick up their order from the store at their convenience. They will no longer have to pay the high shipping charges associated with same-day shipping or otherwise.

Having a ‘pick up from store’ option on your website also gives you an opportunity to cross-sell and up-sell products to these customers when they come to pick up their order.

2. Flat Rate

Offering a flat shipping rate implies charging every customer the same amount for shipping, regardless of their orders and locations. This encourages them to purchase more products since a fixed cost is charged regardless of how many products they order.

However, ensure flat rate shipping is profitable for your business, especially if you sell products that vary greatly in size and weight.

3. Free Delivery

This is a good way to get your customer’s attention. A free delivery option can increases sales. Customers order for many products since the delivery of their orders is FREE- No Shipping Rate Required!

It also makes your customers become loyal to your website. They come back to buy more and also refer others to your website.

4. Per Item/Product Shipping

This makes it easy to add the appropriate shipping fees to specific items, especially large and bulky items. It keeps you from losing money on your transactions.

5. Fixed Cost Per Location

This is the most commonly used shipping option. Shipping rate is charged based on the customer’s location.

Conclusion

We’ve shared the 5 delivery options you can consider for your online store.

You can use one or more of these shipping options. Simply determine what works best for you as a business.

5 Of The Biggest Misconceptions About SEO

5 Of The Biggest Misconceptions About SEO

Search Engine Optimization is a big deal in digital marketing today, every business owner wants their website to appear on the first page of search engines when their relevant keywords are being searched for, this is because most internet users do not go past the first page.

In a nutshell, what is Search Engine Optimization all about? SEO are the strategies involved in increasing your website visibility on search engines.

According to www.searchengineland.com

SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Search Engine Optimization is constantly changing and over the years, there have been some misconceptions about what SEO is all about.

In this article, we will be sharing with you 5 of the Biggest Misconceptions about Search Engine Optimization.

1. SEO is only about keywords and links.

This is a major misconception people have about SEO. Yes, keywords and links are important, but they are not the only factors. If you are depending on keywords and links to help boost your page ranking, then you might not be too happy with the results.

2. SEO works only on Google.

We are sure this is not the first time you’ve heard that SEO works only on Google. Without a doubt, Google is the most used search engine, but as the name connotes ‘Search Engine Optimization’ not ‘Google Optimization’, your website can be optimized for other different search engines, e.g. Bing, Yahoo, etc.

According to www.gshiftlabs.com, 400,000,000 and 300,000,000 unique monthly visitors use Bing and Yahoo respectively (Oct. 2016).

3. Focuses on Quantity over Quality.

It is not just about how frequent you put out content; search engine algorithms recognize high-quality content and if something is particularly high quality it will sell. Although it might be tough at the beginning, but quality is definitely the safe path to SEO.

Note that quantity (consistency) is equally good when they are quality contents.

4. SEO is for the Big Brands

SEO is not only for the big industry leaders; smaller businesses can also get results through search engine optimization.

5. SEO is a “one-time” Thing

Many businesses believe SEO is a one-time thing, which is false. SEO is a never-ending process; you have to optimize your pages, post relevant content and improve your site’s structure frequently. SEO requires a lot of focus and consistency.

Conclusion

For your business to survive in today’s competitive market, SEO is very important. Search engines serve millions of internet users every day.

So, take advantage of SEO to grow your business and meet its objective.

We really hope you’ve found this article helpful.

If you need help or guidance in improving your website search engine optimization, simply Contact Us. We’d be happy to assist.

Do you have questions or comments concerning search engine optimization? Please feel free to leave a reply below.

4 Simple Ways To Make Your WordPress Website More Secure

4 Simple Ways To Make Your WordPress Website More Secure

Having a website is great, but that’s not the end. You need to ensure your website is secure. The good news is that doing this isn’t as difficult as many people think. In this article, we share 4 simple tips on how to secure a WordPress website.

WordPress is the most used Content Management System (CMS) in the world. Due to its popularity, WordPress attracts hackers who will try a number of ways to exploit your site. This can be harmful to both you and your website visitors, and if you’re running a business with your WordPress site, it can also result in loss of customers and revenue.

Below are 4 simple tips for securing your WordPress website from website hackers:

1. Use a Strong Password

Yes, it’s true! Sometimes the simplest options are the most effective. Just by changing the administrative password(s) to your WordPress site, your website will be more secure.

If, for instance, your password is as simple as “abc123”, then it’s just a matter of time before someone breaks into your site.

The solution to this is to make sure you use a combination of lowercase (e.g. abc), uppercase (e.g. ABC), special characters (e.g. ! @ #) and numbers (e.g. 123), for your passwords.

Try to make your password at least 10 characters long using the above-mentioned combination. This will definitely play a huge role in making your site more secure.

A secure password would look like S<j~AJhY-BmtD$4J

Tip: You can use passwordsgenerator.net to generate strong passwords.

2. Switch from HTTP to HTTPs

Man-In-The-Middle-Attack (MITM) is a very common security issue that affects both WordPress and non-WordPress websites. It involves the interception of data (login details, credit card details, etc.) sent between two parties by an intruder in the middle.

The simplest way to prevent this from happening is to switch from HTTP to HTTPs using an SSL certificate. This helps encrypt data being inputted on your site by your visitors.

HTTPs is also believed to be one of Google’s ranking factors. So you don’t only get to secure your website, you can also get a rank boost on Google. How cool is that?

3. Keep WordPress, Themes and Plugins up-to-date:

One of the ways hackers can gain access to your WordPress website is through an outdated WordPress version, or outdated plugins and themes.

As a website owner or admin, to secure your WordPress website, you should ensure that your version, themes, and plugins are always up to date.

WordPress also has an automatic update feature on versions 3.7 and above. You should activate this feature if you want your site to automatically update itself when there is a minor or security release.

4. Install Anti-Spam Plugins:

WordPress is a fairly safe and secure piece of software. However, because of its popularity, it is an attractive target for spammers.

These spammers try to place links, inappropriate advertisements or other unwanted contents on your website.

Spammers will spam comment boxes, user registration forms, contact forms, and any other forms that allow user input.

This is why it is important to install a spam protection plugin on your WordPress site as it’s the only way to keep spammers at bay for good.

Below are 5 popular anti-spam plugins to secure your WordPress website:

In Conclusion…

The steps above are easy to implement and would help in better securing your WordPress website. I do hope you’ve found them useful.

Do you have questions or more tips on how to secure a WordPress website? Feel free to leave a reply in the comment section below!

5 Best Ways To Drive Traffic To Your Website

5 Best Ways To Drive Traffic To Your Website

Having a website is one thing, driving traffic to your website is another essential factor that should be considered for all businesses.

Website traffic helps you to see how well your marketing is working, gather insight about your audience to make better decisions on how to improve your brand. It also helps you to boost search engine credibility, help you generate more leads and increase conversion rate.

There are several ways to drive traffic to your website and here are some effective ways.

1. Check Your Baseline

To start growing your website traffic, it is essential that you check your baseline, i.e, know your current traffic statistics. This will help you know if every other step you take to increase your website traffic is yielding a result.

There is a way I know you can do this. You need to set up your google analytics.  If you’d rather not use Google Analytics, two good alternatives are:

 

Here are some of the most important metrics you should note:

  • Unique visitors (Users)
  • Bounce rate
  • Average time on site (Avg. Session Duration)
  • Pageviews
  • Pages per visit (Pages/Session)
  • Traffic sources (direct, search, and referral), etc.

2. Search Engine Optimization

On-page search engine optimization (SEO) is very essential in making your website visible to users and potential users.  SEO is defined as the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Naturally, when people search, they go with the first – tenth result- the first especially has an added advantage.

SEO helps entrepreneurs with delivering their spot to top rank internet searchers. It helps you attract and connect with a large number of the customer as well as reaching mobile users. It’s important to ensure that your site and content are as relevant as possible to those seeking your products or services.

This would involve research on keywords that your potential customers will search to help them find you in time, also create valuable content and craft captivating meta tag descriptions.

Optimizing your local search presence can have enormous benefits for your business. It will boost sales, increase your visibility (both online and offline) and help you connect with customers, increase local visibility and easier KPI tracking, as well as help you achieve better conversion rates. Latest Google statistics tell us that about 20% of search queries are related to location.

SEO has become highly competitive and it’s no longer enough to post consistently, you need to really nail your SEO, do a continuous campaign, check for meta tags, etc, to get (and stay) ahead of the competition.

Recent research also shows that SEO strategy has changed over time and this change is caused by  Google’s Hummingbird algorithm.

By this, it means instead of just looking at keywords, Google now understands topics and this affects 90% of users searches.

Hence, for Google to understand your content’s topic, you need to make use of what is known as LSI Keywords. through your LSIgraphs.  These are words and phrases related to your target keyword. For example, let’s say you just wrote a post on Event Planning, your LSI keywords would be words and phrases like:

  • current events today
  • local events in your area
  • event planning to-do list
  • how to start an event planning business
  • events near me this weekend
  • top news events of 2018
  • business current events
  • event planning checklist pdf
  • interesting articles on Events

By doing this, you make it easy for Google to recognize what exactly your content is based on, in this instance, it is based on “Events”.

3. Social Media Platforms

Social media can be a useful tool for businesses, as they help in engaging with your audience and boosting website traffic. Also, it helps in customer interaction, brand reputation and it is cost-effective. Managing your social media is hard work but when consistently done, the reward is overwhelming.

However, it also has its disadvantages, including the resources required and negative feedback. Considering these pros and cons can help you decide the best approach to social media for your business. Social media is one of the most effective ways to get people to see the stuff you are made of.  You are also at an added advantage of tapping into the personal networks of your existing fans.

The icing on the cake to using social media is making use of effective hashtags. This has recently been discovered as the best tool to get lots of people to see your post. Smart use of hashtags enables you to precisely target your ideal customer and expand your reach beyond your existing audience. Other ways to get more shares on your post. is to use the ‘click-to-tweet’ button.

Another way to increase your traffic is to share videos on LinkedIn. Recent research has shown that LinkedIn growing FAST. The number of people sharing stuff on LinkedIn has increased significantly in recent time. That being said, but how can this be done? One major way that has been discovered is to post video content, especially personal stories that will inspire your viewers.

Your subject must also be catchy and your content must be on point across all your social media platforms. They must be engaging, your words must be organized, use shorter paragraphs and bucket brigades, like Wait, Here’s the deal, For example, In fact, That said, etc.

Also, ensure that pictures drive down your point and are catchy enough for the eyes. Eye-catching photos can do wonders for your traffic. They make your posts are more appealing and so readers tend to stay on your site longer.

Researchers have found that images on Facebook constituted 93% of the most engaging posts, compared with all other status updates. When you combine your title with an engaging image, you give it the best opportunity to generate traffic and clicks.

Another essential thing to note is to post during peak hours. You need to understand that it isn’t enough to just post content to social media whenever you feel like, there are special hours to post according to Hubspot. Some times are better than others. Although you may not be able to get adequate timing, with the help of this link above, you get more tips on how to go about this.

4. Email Marketing

Email marketing is a highly effective channel for driving traffic to your website. It is advised that you generate your email lists from your website or already established client database. This is because it has been proven over time that organic emails work best and produces a good result. Building a sequence that nurtures new sign-ups and develops a relationship is now an essential part of email marketing.

Once set up, email marketing is one effective way to establish brand loyalty, thought leadership and serve as a means of free advertisement to your leads. Sending out regular newsletters and promoting offers through email is a great way to stay in touch with your customers and can also help to get traffic to your website. Some of its objectives are top-of-mind awareness, traffic to website and sales strategy.

This can be achieved through: 

1. Custom-made email newsletters to customers

2. Featuring selected products and categories in each newsletter

3. Addition of blog posts to newsletters for improved open and click-through rates.

Just make sure that you are very strategic about the number of times you send emails, else, your customers will either disengage with, delete, or unsubscribe from your emails.

Also, put careful thought into your email subject lines. These heavily influence whether or not a user opens your email. If your emails never get opened, they can’t supply traffic to your site!

5. Engage in Guest Post

Many have come to the conclusion that Guest Posts are ineffective, however, if strategically managed, it is one of the best ways to help generate traffic to your site. This is because they are likely to share the post with their large audience. It can also help to add more variety to your content and show your visitors that you are active in your field.

Essential of all is to blog on sites that are relevant to your audience so that you generate high-quality traffic. Identify complementary businesses in your area whose audience is relevant to your business. See if you can contribute a post to their blog with a link back to your website. Make sure your content is relevant and useful to their audience so that it’s more of an even exchange.

Guest Posts entices new visitors over to your website. It will be nicer if you also allow other writers to blog on your site as well. You should, however, not limit yourself to only written posts but make use of other forms like Instagram takeovers and YouTube guest appearances. Also, include “helpful resource” sections throughout your guest post. Adding your content as one of the helpful resources is also an added advantage to this.

Conclusion

Having read through these 5 steps, you will agree with me that these are very essential to helping your business grow and make your brand known. Also ensuring you are creating contents that appeal to Influencers. The reality is if you want influential people to share your content, your content has to be appealing. By continuously doing these, you are positioning yourself as a trusted authority in your field.

7 Reasons To Choose WordPress As Your Business Website CMS

7 Reasons To Choose WordPress As Your Business Website CMS

We strongly believe WordPress is the best website CMS (Content Management System) for businesses.

After building hundreds of websites using WordPress, you can say we know WordPress pretty well.

In this article, we share 7 reasons why we say WordPress is the best CMS for business websites.

30% of the entire web uses WordPress — a figure that rises every day!

Everything from simple websites, to blogs, to complex portals and enterprise websites, and even applications, are built with WordPress.

What makes WordPress so special? Well, this quote from the WordPress website, pretty much sums it up:

Beautiful designs, powerful features, and the freedom to build anything you want. WordPress is both free and priceless at the same time.

Still need some convincing? You’re at the right place!

Here are 7 reasons why we say WordPress is the best website CMS platform for businesses. Let’s go!

1. WordPress is Highly Extensible

WordPress does not limit you in any way.

Whenever you have a new feature in mind you would like to add to your website, it’s usually just one plugin away.

This means you don’t need to spend much time or money coding from scratch. It’s also very easy to add and configure these plugins.

Here’s a quote from the WordPress to drive home this point:

WordPress comes packed full of features for every user, for every other feature there’s a plugin directory with thousands of plugins. Add complex galleries, social networking, forums, social media widgets, spam protection, calendars, fine-tune controls for search engine optimization, and forms.

2. WordPress Makes it Painless to Redesign your website

With WordPress, your website can get a complete makeover within a short period.

Of course, depending on the size of your website, this can range from a couple of minutes to days (or weeks), but however long, it’s still faster than most CMS platforms.

For instance, at Elvistech, we either create custom-made WordPress themes or customize premium ‘ready-made’ themes. The latter is usually faster, but the approach depends on the project goals.

Here’s something else you should know:

If your website is built on WordPress, the advanced theming feature of the platform enables you redesign your website without having to re-upload your content. Sweet!

Even though the entire look and feel of your website will change, your content does not get messed up. How great is that?

Hear from WordPress:

…there’s a theme directory with thousands of themes for you to create a beautiful website. None of those to your taste? Upload your own theme with the click of a button. It only takes a few seconds for you to give your website a complete makeover.

3. Managing a WordPress Website Doesn’t Require Technical Knowledge

Unlike may other CMS platforms out there, WordPress doesn’t require a lot of technical skills or experience to use.

Here at Elvistech, once we’ve built a website for a business, after a short training, clients that have never used WordPress before are able to start managing their websites right away.

Here’s how WordPress’ simplicity is described on their website:

Simplicity makes it possible for you to get online and get publishing, quickly. Nothing should get in the way of you getting your website up and your content out there. WordPress is built to make that happen.

4. WordPress is Inexpensive to Run and Maintain

The WordPress software and most plugins are completely free.

If you are not willing to learn how to build websites yourself, you may still need to pay a web designer or an agency like Elvistech, but even at that, the cost here cannot be compared to that of coding a website from scratch.

Also, in terms of hosting, you do not need a super-expensive server. For most basic websites, cheap ‘shared hosting’ plans are good enough.

5. WordPress is Search Engine Friendly

WordPress is built to be search engine friendly.

If you know us well at Elvistech, you know we love SEO. What’s the point having a website for your business that isn’t search engine friendly?

Hear from WordPress themselves concerning the SEO feature of the software:

WordPress is optimized for search engines right out of the box. For more fine-grained SEO control, there are plenty of SEO plugins to take care of that for you.

6. WordPress Makes Blogging Super-Easy

WordPress started as a publishing platform.

While it has grown over the years to become a much more sophisticated software, it still has great strengths for content publishing.

WordPress makes it very easy to share news, updates and blog articles (like this one).

WordPress also comes loaded with a powerful commenting system, so you can get feedback from your audience… and who doesn’t love feedback?

Read this quote from the WordPress website:

If you’ve ever created a document, you’re already a whizz at creating content with WordPress. You can create Posts and Pages, format them easily, insert media, and with the click of a button your content is live and on the web.

… and this one:

Your blog is your home, and comments provide a space for your friends and followers to engage with your content. WordPress’s comment tools give you everything you need to be a forum for discussion and to moderate that discussion.

7. Keeping your WordPress Website Updated is Easy

One drawback to the use of WordPress is security. Due to its popularity, it is a target for hackers and spammers.

WordPress however combats this issue actively by constantly releasing updates to address vulnerabilities and further secure the platform.

To learn more about securing WordPress, see this article we shared: 4 Simple Ways to Make Your WordPress Website More Secure

To take advantage of the security updates, WordPress enables you update your software version easily, just at the click of a button.

There’s even an option for automatic updates!

there your have it! 7 reasons why we say WordPress is the best Website CMS for businesses. Hopefully, you can agree with us that…

Best Website CMS = WordPress!

Are you interested in discussing how we can help you with Web Design & Digital Marketing? Contact Us today.

Do you have questions or comments concerning WordPress? Feel free to leave a reply below.

5 Easy Ways To Increase Your Followers On Instagram Without Ads In 2019

5 Easy Ways To Increase Your Followers On Instagram Without Ads In 2019

Instagram is a good social media platform for businesses to gain exposure and a wider reach. But to get more Instagram followers in 2019 is not as easy as it was in the previous years.

So how do you increase your Instagram followers for your business page without spending a dime in 2019?

In this article, I’ll be sharing 5 Easy Ways To Increase Your Followers on Instagram Without Spending in 2019.

So let’s get into it already…

1. Send Out a Newsletter To Your Existing Customers.

First, you can send out a newsletter to your existing customers, inviting them to follow your Instagram page.

When doing this, remember that when you want people to do something, you need to give them an incentive. For example, you can give a discount on your products for the first 100 people who follow your account.

2. Brand Your Instagram Page.

Your Instagram page layout or look is a good opportunity to make a great impression and encourage people to hit the “follow” button on your page.

Have a “clean page”. You need to pay attention to what your Instagram page looks like as a whole, from the page pattern, color, font choice on images, bio, profile picture, etc. it must be branded well to entice people to your page.

3. Follow Your Potential Customers

This is a system that has worked for a lot of Instagram pages.

Identify some of the bigger accounts that are similar to yours or are in the same industry with the same target audience you are trying to reach. Go to their most recent post and follow the people who like that post. After a while, you can unfollow all those that did not follow you back using free apps like Unfollow.

It’s that simple friends!

4. Write Engaging Captions

Writing engaging and sharable captions are very essential to your post.

Consistently writing great captions can help increase your followers and make your content more shareable which is ultimately giving you more exposure.

Whenever you are writing a caption for your page, always remember to make it witty and precise, have a call to action, use relevant emojis and hashtags.

5. Collaborate With Similar Industry Pages

You can reach out to Instagram pages who have built a following in your industry to talk about how you can collaborate to help each other. You’ll have to find pages or users with a similar target audience or complementary target market.

You can do this by regularly liking and sharing each other’s posts, they can have an “Instagram takeover” on your page and you can do the same on their page, or tag each other in your posts.

Conclusion

Instagram is no doubt a great place for brands to be, but growing a loyal and engaging audience on the platform can be a struggle.

With these steps, you’ll be able to grow your Instagram followers.

If you found this article useful or you have questions, please leave your comments below. I’d really love to hear from you!

Also, if you need help or guidance in improving your brand’s social media, simply Contact Us. We’d be happy to assist.

Top 5 Reasons You Should Be Advertising On Facebook

Top 5 Reasons You Should Be Advertising On Facebook

Facebook has evolved over the years, since its inception in 2004. Facebook has now become the largest social media network in the world with over two billion users and about half that number use the platform daily. Presently, Facebook is considered one of the top advertising channels online!

In this article, I’d be sharing the top 5 reasons you should be advertising on Facebook.

Facebook is where your customers spend their time

According to lyfemarketing.com, 80% of all internet users use Facebook, 65% of them are adults over the age of 65. This simply means that Facebook is very huge for your business to not ignore.

Facebook targeting is top-notch

Facebook advertising enables your business to reach your specific and exact audience, so you’re not just advertising to everybody, you’re directing your ads to your target audience. You can advertise to individuals by age, interests, behavior, and location.

Facebook Ads increases your engagement

Facebook advertising enables your target audience to engage with your brand. When individuals engage with your brand, it develops an indirect connection with them. The engagement could be in the form of likes, comments, shares, website visits, etc.

Facebook Ads are cheap!

Another interesting thing about Facebook advertising is affordability. In terms of cost to reach a thousand people, Facebook is far less expensive than all other channels both online and offline.

The graph below from Brian Carter’s Moz article explains this.

Facebook amplifies your content reach

Organically your reach is only limited to people who like your Facebook page and also when they decide to share your content. While Facebook advertising helps you reach a much wider audience but has similar demographics, interests, etc. of your current followers.

Conclusion

Facebook is undeniably the number one social media platform. The opportunity Facebook advertising gives your business is numerous. Take advantage of the opportunity it provides and watch your brand skyrocket to the very top.