Category: E-commerce

How Restaurants and Retailers Can Generate Leads and Sales Online

How Restaurants and Retailers Can Generate Leads and Sales Online

As a restaurant owner or a retailer, are you going to panic or prosper or panic? There are two choices when it comes to how to react to the current state of affairs. (If you are currently panicking, you can make the switch. I was a combination of meltdown/nervous breakdown before the calm took over.)

The good news is, while customers aren’t coming in and to go orders are down, you can still generate sales to provide cash flow right now. Here are some strategies you can implement immediately.

Pre-sell gift items

Give folks at home motivation to buy from you now. This not only generates more cash flow, which is super important, but ensures the customers come back in when your location reopens. Big, glaring asterisk on this one though. Don’t just ask your customers to buy. That only benefits you. At a time when many are worried about money and safety, you’ve got to make it worth their time and truly benefit them.

Offer free items like alcohol based hand sanitizer or face mask. You can also offer some discount of about ₦1,000 for every item purchased or for specific items like a ₦1,500 discount for items above ₦10,000 plus the free gifts of either an alcohol based hand sanitizer or face mask. Whichever one that won’t shake your profit much, but the offer has to be very attractive.

To get people to buy now, the incentive has to be so good they’d be hard-pressed to say no. Get this right and they will not only buy now, but will share it with others.

Contactless and transparent delivery

If you are a restaurant, instead of just offering takeout, opt for transparent and contactless delivery. First, set up a webcam in the kitchen where the food is prepped so your customers can see the safety and cleanliness measures you have taken. You can use Facebook Live to broadcast. Then for delivery, let the customers know when you are approaching via text, and instead of knocking on the door. No person-to-person contact needed.

For added buzz, offer a special incentive for delivery at this time. Like with your dinner order, get a second order you can give the kids for lunch the next day. (Let the mammas rejoice!) Retailers can offer delivery of the “item of the week” to your best local customers with an added gift certificate to use in-store once you reopen.

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Start a Facebook Live program

People are yearning for connection and community right now. Reach out to your tribe with a free video series via Facebook Live. Connect with them daily or weekly, offering updates, insights, your knowledge, trivia, etc. You do you. And don’t worry about being perfect. Everyone knows you are at home without fancy equipment or sets, so just be authentically you. It’s the perfect time to have imperfect progress on something new. 

Paid program via video

While people are stuck at home, there are ways to make money with your expertise. Offer a paid and interactive cooking class where you walk them through the steps of making a dish normally found only in your restaurant.

Retailers can offer a weekly shopping show where you display some of your customer favorites and viewers can make purchases that you’ll deliver to their door, or a private styling service done virtually, using the person’s closet at home to map out outfits. Get creative.

The most successful brands in history came out of times of turbulence because they didn’t copy what everyone else was doing. They got resourceful.

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Do I Need an E-commerce Website?

Do I Need an E-commerce Website?

Is e-commerce right for your business?

With Coronavirus seeing more and more individuals self isolating, the world of e-commerce is going to become increasingly important. Have you geared your business up to be able to sell your products or services online?

It’s fair to say that over the last decade the way that we do business has changed. The wealthiest company and man in the world has their entire business based around the concept of buying goods without ever having to step foot in a physical store. Gone are the days of needing a storefront and physical premise to run an effective business. The not so new, but ever more important frontier of digital business is becoming the driving factor to many companies profitability.

For New Nigerians, that spells opportunity. Whether you are an established business without an online presence, a new shop that hasn’t branched into e-commerce, or someone just starting out their journey – starting an e-commerce website could offer you a fantastically cost effective way to increase your bottom line. 

So what is e-commerce?
In it’s simplest form e-commerce is any online facility that lets consumers buy products or services online. This could be physical products, digital products (like books or videos), or even online services like video and skype consultations. The key component is that the offering is paid for through the website.

Why is e-commerce such a good option?
E-commerce can potentially open up a whole world of consumers to a company. Nigeria in particular has a fantastic reputation globally, so for some of our industries in particular e-commerce opens up overseas markets that absolutely love us. Coronavirus has proven that when something like a pandemic hits, brick and mortar day to day business is put at danger, while an opportunity opens up online as more consumers seek to have their goods and services delivered to their doorstep. It’s a trend that existed before this global health event, and it’ll be one that continues after it.

Can my business operate an e-commerce site?
The first thing you need to ask yourself is ‘do my products and services NEED to be performed in person’.

For most physical products, the answer will be absolutely not. If you can pick it up and hold it, chances are you can package it up and sell it online.

For intellectual services, your knee jerk reaction may also be ‘I can’t sell what I do online’ – but have a real think about that. Could you digitise your knowledge? Create a series of articles or videos that you could sell online? Could you run online seminars, or hold consultations via Skype or online? There is a huge amount of scope for growth in the majority of professional services businesses online.

And lastly that leaves those industries that rely on physically touching and seeing their consumers. Your physio’s, doctor’s and dentists for example. Obviously alot of your job will be based around in person consultation, however, you also hold alot of valuable knowledge that could be digitised. Doctors clinics are already looking at running video consultations for example.

What does it cost to do e-commerce?
Generally the cost of e-commerce will vary depending on the solution you go for. It would be rare for you to have hosting costs of less than about ₦10,000 per month, and inevitably if you take payment online, you’ll be paying a percentage of each sale to a payment gateway provider (around the 3-4% mark). There are obviously delivery costs to consider, and the initial cost of setting up or creating an e-commerce website. Our pricing starts from ₦45,000 for a website design – putting us at the lower end of what a website designer would charge for an e-commerce site. You can of course make a site yourself, but having a professional opinion can often pay dividends in the long run.

So why haven’t you got an e-commerce site yet?
If you’ve been thinking about it for a while, this Coronavirus scare might be just the prompt you need to get your e-commerce website underway. There is plenty of upside, and in times like these it’s important to look at how your business can adapt and improve. It’s never all doom and gloom, and where there is hardship, there is often opportunity for growth.

If sales slow, remember that a lot more people are going to be online as more self isolation occurs. Shift your focus to online advertising, and take any slow period as a chance to improve what your doing as a business. Your website design is a great place to start that.

Be sure to get in touch with us if you have any questions at all about an e-commerce website or anything online.

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4 Payment Methods To Consider For Your Online Store

4 Payment Methods To Consider For Your Online Store

It’s always a good idea to give people options. In e-Commerce, especially in Nigeria, it’s very important to have multiple payment options for your online business. In this post, we will be sharing with you 4 standard payment methods that you can use for your e-commerce website.

1. Bank Transfer

This is the most popular payment option in Nigeria.

This payment option allows your customers to pay directly into your bank account after placing their orders.

This payment method is especially useful for customers that aren’t comfortable paying with their cards.

Bank transfer has also been made easy by banks – customers can easily transfer the money via USSD code or internet banking.

2. Online (Card) Payment

Businesses love this option!

Instead of having to follow-up on customers that chose the ‘Bank transfer’ option, here, customers just complete the entire transaction online.

Of course, for this to work, you must have at least one online payment gateway integrated on your website. There’s nothing wrong with having more than one.

3. E-wallet

This one isn’t so popular, but is very useful for both customers and business owners.

An e-wallet enables customers have some funds stored in their ‘account’ on your website. Whenever they place an order, the cost is then simply deducted from their ‘wallet’.

This option is convenient for customers that make a lot of repeat purchases in that they don’t have to make payments each time.

For businesses, this is particularly useful for handling returns; instead of sending the money back, you can simply credit the customer’s wallet, so they can use in when next they order.

4. Cash on Delivery

Businesses do not like this option, but customers do!

Cash on Delivery, as the name implies, means your customer will pay in cash (or with POS) when their orders have been delivered to them.

They won’t be required to make payment on your website but in person.

A lot of people aren’t comfortable shopping online because of internet frauds and scammers, so “cash on delivery” payment option is safer and secure as they get to see the products they ordered for before making payments.

The drawback for businesses, however, is that even customers that aren’t ready to purchase use this option, causing waste of time (and money) for the business owner.

In conclusion…

We’ve shared the 4 standard payment methods you can consider for your online store.

You can use one or more of these payment methods. We recommend you have at least two options. Simply determine the payment methods your customers prefer, and what works best for you as a business.

Are you interested in discussing how we can help you with e-commerce development or Digital Marketing? Contact Us today.

Do you have questions or comments concerning Sales or Digital Marketing? Feel free to leave a reply below.

5 Delivery Options To Consider For Your Online Store

5 Delivery Options To Consider For Your Online Store

So, your customers visit your online store, browse through your products, add desired products to the cart, and are ready to checkout and make payment using any of the available payment options.

One of the major turn-offs at this point is the delivery option on your online store. This can make your customers abandon their carts if their desired delivery option(s) is/are not available, too expensive or not hassle-free.

It is important to provide your customers with affordable delivery options as you don’t want them to abandon their shopping cart. Hence, we thought to share 5 delivery options to consider for your online store.

1. Pickup From Your Store

With an option to pick ordered products up from your store, your customers no longer have to wait for the orders to arrive in a few days to start using it.  They can pick up their order from the store at their convenience. They will no longer have to pay the high shipping charges associated with same-day shipping or otherwise.

Having a ‘pick up from store’ option on your website also gives you an opportunity to cross-sell and up-sell products to these customers when they come to pick up their order.

2. Flat Rate

Offering a flat shipping rate implies charging every customer the same amount for shipping, regardless of their orders and locations. This encourages them to purchase more products since a fixed cost is charged regardless of how many products they order.

However, ensure flat rate shipping is profitable for your business, especially if you sell products that vary greatly in size and weight.

3. Free Delivery

This is a good way to get your customer’s attention. A free delivery option can increases sales. Customers order for many products since the delivery of their orders is FREE- No Shipping Rate Required!

It also makes your customers become loyal to your website. They come back to buy more and also refer others to your website.

4. Per Item/Product Shipping

This makes it easy to add the appropriate shipping fees to specific items, especially large and bulky items. It keeps you from losing money on your transactions.

5. Fixed Cost Per Location

This is the most commonly used shipping option. Shipping rate is charged based on the customer’s location.

Conclusion

We’ve shared the 5 delivery options you can consider for your online store.

You can use one or more of these shipping options. Simply determine what works best for you as a business.