Category: E-commerce

4 Payment Methods To Consider For Your Online Store

4 Payment Methods To Consider For Your Online Store

It’s always a good idea to give people options. In e-Commerce, especially in Nigeria, it’s very important to have multiple payment options for your online business. In this post, we will be sharing with you 4 standard payment methods that you can use for your e-commerce website.

1. Bank Transfer

This is the most popular payment option in Nigeria.

This payment option allows your customers to pay directly into your bank account after placing their orders.

This payment method is especially useful for customers that aren’t comfortable paying with their cards.

Bank transfer has also been made easy by banks – customers can easily transfer the money via USSD code or internet banking.

2. Online (Card) Payment

Businesses love this option!

Instead of having to follow-up on customers that chose the ‘Bank transfer’ option, here, customers just complete the entire transaction online.

Of course, for this to work, you must have at least one online payment gateway integrated on your website. There’s nothing wrong with having more than one.

3. E-wallet

This one isn’t so popular, but is very useful for both customers and business owners.

An e-wallet enables customers have some funds stored in their ‘account’ on your website. Whenever they place an order, the cost is then simply deducted from their ‘wallet’.

This option is convenient for customers that make a lot of repeat purchases in that they don’t have to make payments each time.

For businesses, this is particularly useful for handling returns; instead of sending the money back, you can simply credit the customer’s wallet, so they can use in when next they order.

4. Cash on Delivery

Businesses do not like this option, but customers do!

Cash on Delivery, as the name implies, means your customer will pay in cash (or with POS) when their orders have been delivered to them.

They won’t be required to make payment on your website but in person.

A lot of people aren’t comfortable shopping online because of internet frauds and scammers, so “cash on delivery” payment option is safer and secure as they get to see the products they ordered for before making payments.

The drawback for businesses, however, is that even customers that aren’t ready to purchase use this option, causing waste of time (and money) for the business owner.

In conclusion…

We’ve shared the 4 standard payment methods you can consider for your online store.

You can use one or more of these payment methods. We recommend you have at least two options. Simply determine the payment methods your customers prefer, and what works best for you as a business.

Are you interested in discussing how we can help you with e-commerce development or Digital Marketing? Contact Us today.

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5 Delivery Options To Consider For Your Online Store

5 Delivery Options To Consider For Your Online Store

So, your customers visit your online store, browse through your products, add desired products to the cart, and are ready to checkout and make payment using any of the available payment options.

One of the major turn-offs at this point is the delivery option on your online store. This can make your customers abandon their carts if their desired delivery option(s) is/are not available, too expensive or not hassle-free.

It is important to provide your customers with affordable delivery options as you don’t want them to abandon their shopping cart. Hence, we thought to share 5 delivery options to consider for your online store.

1. Pickup From Your Store

With an option to pick ordered products up from your store, your customers no longer have to wait for the orders to arrive in a few days to start using it.  They can pick up their order from the store at their convenience. They will no longer have to pay the high shipping charges associated with same-day shipping or otherwise.

Having a ‘pick up from store’ option on your website also gives you an opportunity to cross-sell and up-sell products to these customers when they come to pick up their order.

2. Flat Rate

Offering a flat shipping rate implies charging every customer the same amount for shipping, regardless of their orders and locations. This encourages them to purchase more products since a fixed cost is charged regardless of how many products they order.

However, ensure flat rate shipping is profitable for your business, especially if you sell products that vary greatly in size and weight.

3. Free Delivery

This is a good way to get your customer’s attention. A free delivery option can increases sales. Customers order for many products since the delivery of their orders is FREE- No Shipping Rate Required!

It also makes your customers become loyal to your website. They come back to buy more and also refer others to your website.

4. Per Item/Product Shipping

This makes it easy to add the appropriate shipping fees to specific items, especially large and bulky items. It keeps you from losing money on your transactions.

5. Fixed Cost Per Location

This is the most commonly used shipping option. Shipping rate is charged based on the customer’s location.

Conclusion

We’ve shared the 5 delivery options you can consider for your online store.

You can use one or more of these shipping options. Simply determine what works best for you as a business.