Category: Facebook

Solution and How to Benefit From the Pandemic Coronovirus

Solution and How to Benefit From the Pandemic Coronovirus

Businesses and stock markets globally are struggling to stay afloat with the rapid spread of the coronavirus.

Millions of people under lockdown are now turning to digital means to continue with their daily life as the first stage of something like this is panic. It seems like the end of the world. But where there is a problem there is always a solution and where there’s a solution there’s always an opportunity.

E-commerce in particular will benefit as closings of physical stores & fear of public places should accelerate the secular shift of retail online, which we believe will prove sustainable even after the crisis ends. The coronavirus pandemic has sent global markets are reeling as investors brace for how the spread of the virus will hinder global growth.

Still, there are some bright spots in the market. E-commerce in particular will benefit as closings of physical stores & fear of public places should accelerate the secular shift of retail online, which we believe will prove sustainable even after the crisis ends.

People around the world have been told to practice social distancing to curb the spread of the virus. That’s meant cancelling trips, working from home, ordering food in, and stockpiling staples such as non-perishable food and toilet paper. As people increasingly look for the best ways to work and live in the confines of their homes.

If you are worried about your particular industry I’ve come up with a few ideas that may help you.

RESTAURANTS (Hardest hit)

You’re going to need to figure out how to thrive during this time with take out and delivery. Things you can do include:

  • Change your site to be more of an online menu.
  • Add lots of high res photos for each entree so people know what they’re ordering.
  • Give people the ability to add menu items to a cart and checkout with the click of a button.
  • Give people the ability to add their credit card and then be able to just re-order whenever they want something with one click.
  • Start an facebook campaign that shows people that you’re still open and you have plenty of food and that you can bring it to them.


  • Set up zoom meetings right from your site where you can walk people through properties by sharing a screen with them while they’re seeing your face on video.


If your clients are avoiding spending money on ads then now is the time to tell them they need to update their websites accordingly for this new virtual world we live in. Now is the time to advertise on facebook more than ever like the restaurant example above.

People are doing nothing but sitting on their computers at home. Facebook and Netflix are all a lot of people are doing. And ads are cheaper right now because of what’s going on.

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Now is a fantastic time to get people that have ever considering taking the leap for an online business. The entire world is online right now and only a few of us can still make money while sitting at home in our pajamas.


Now is a great time for companies to update their websites to work for all of their remote employees. Everything from online meetings right from their website, to having all of your forms accessible for people to fill out or download online to selling your products online.


This should be a fantastic time for you right now. This is your Super Bowl. You should be doubling down right now and really getting your name out there. People are going to be sitting home for what could be months and they’re going to be bored and they’re going to start spending money for something to do.


Now is the time to set up online classes and do virtual classes! You can learn how to incorporate ZOOM right into your website and give classes and even one on one personal training.


If you can’t go out and do jobs then maybe now is the time to add videos HOW TO’s to your website and give people tips on how to fix stuff. Have people add their name and email address in order to watch. Now you’re building a list you can market to once this is over.


Now is the time to set up your websites so that you can facilitate meetings via zoom right from your home office.


If your website isn’t up to par. Now is the time to make sure that it is and set it up so that it converts more customers.

Stay strong! đź’Ş This is our time to shine.

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Why You Should be Running Facebook Advert Now

Why You Should be Running Facebook Advert Now

We’re currently in an unusual landscape for social media ads: Events are being cancelled or postponed worldwide, companies have re-assessed their marketing budgets, and in the United States two billionaire politicians just ended their presidential campaigns (But not before together spending over $780 million on ads).

When advertising on Facebook, a more crowded queue of ads means less people see each ad, and our advertising dollars don’t stretch as far. Retailers and e-commerce advertisers know this well, as CPMs (“Cost per mille”, or the cost to reach 1,000 users) skyrocket during the holiday selling season.

That’s why a drop in demand can be good for brand visibility. Your advertising spend is likely to reach more users for the same price, and as businesses axe promotion to recoup cash, there is less competition for ad units, leaving you an opportunity to step in and capture a larger slice of market share.

Cooped up at home, consumers are spending more time at home and on their devices. Social media browsing is likely on the rise, and when it comes to time on platform, Facebook remains at the top of the mountain.

Here are 3 ways to adjust or step up your Facebook advertising as others pull back.

Explore the “Reach” campaign objective

Nestled in the “Awareness” campaign category is the option to optimize an ad campaign for reach. The campaign isn’t explicitly conversion-driven, but when ad units are less expensive, it’s a good time to widen your net and bring more people in at the top of the funnel.

If you use a video as your creative, a Reach campaign actually can be conversion-driven, because you’ll grow your audience of video viewers (users who watch a video for three seconds or more) and be able to run retargeting campaigns just to those who are interested.

Video viewers are a custom audience in the Facebook Business Manager, and custom audiences are what make Facebook ads so effective (and Facebook so lucrative as a company). These audiences’ behavior has proven that they’re interested, and remarketing to them can help you take some of the guesswork out of your efforts.

  • Lookalike audiences. These are the holy grail of custom audiences, in my opinion. These users are new to your business, but based on the 52,000 data points Facebook has, have historically behaved similarly to another audience you identify (users who like your page, for example, or past buyers).
  • Engagements. Users who have reacted with, commented on, or swiped through an ad (if using an image carousel or other multimedia placement) can be retargeted.
  • Website traffic. If users visit your business website and you have installed the Facebook pixel into your header code (there are loads of tutorials on this), you can get back in front of them through retargeting.
  • Email list uploads. You can upload a list of subscribers to Facebook for retargeting purposes. Facebook attempts to match email addresses to users. The success rate is wide here, ranging from 40 to 80%, but may be a smart strategy for you.

Test out new ads or variations in copy

Can you beat your control? There’s no better time to try than now.

A/B testing is a critical step in advertising optimization. As David Ogilvy once said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.”

For all you know, you could be getting leads for half the price with better copy or a more engaging image or video. But until you test it, you’ll never know whether your control really is the absolute best.

Use this less competitive time to experiment with different headline copy, images, videos, and even new ad formats, such as Stories ad placements or Canvas ad formats.

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Use slower times to crank out content

According to Demand Metric, 60 percent of consumers are inspired to seek out a product or service after consuming content about it.

If you’re wearing many hats in your business, though, it can be a challenge to stay consistent and continually produce new posts and articles for your audience.

Take advantage of quieter times by hunkering down and creating more “evergreen” content that applies to your business. Evergreen material can be used over and over again, and the benefits of content marketing build over time like a flywheel.

Projects to consider tackling could include

  • Cornerstone content. Also known as pillar content, this content is core to your business website, and is indicated as such when you publish, allowing search engines to more accurately crawl and recommend you. Take the time to create this detailed and informative content, then consider running ads to it to wow your audience.
  • A video series. It’s no secret that video marketing is on the rise. Video has multiple components though, from scripting to lighting to post-production. Consider batching some video production during a slow time, then slice out snippets to use for future advertising creative and content marketing.
  • More customization. Customization is again the hottest marketing trend of the year. Could you add in a retargeting ad after someone buys your product that just says, “Thank you?” Or give a shoutout to a local sports team or school that recently had a big achievement? Get specific and creative in your ads to ramp up brand affinity.

Advertising slots are precious real estate for building market share. Take advantage of newly freed-up inventory and you’ll develop a powerful asset for future revenue and business.